Last But Not Least - Data Strategy & Governance at PMSA 2017!

We always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet Rathi on Data Strategy and Governance: A Strategic Enabler of Next Generation Analytics and Insight Driven Commercial Excellence.

In this session, Asheesh and Vineet will showcase the strategy and framework that was implemented at Janssen for a successful Data Governance Program in Commercial Excellence. They will also discuss the business value generated by this program, both in terms of financial ROI and process excellence.

The session is from 10:45 to 11:30 am, and offers incredible insight to learn how this Data Governance framework can enable next generation Analytics and Insight-Driven Commercial Excellence.

Alongside this session, Axtria has a range of other exciting thought-leading presentations, informative conference tutorials, engaging poster, innovative showcases and networking opportunities scheduled throughout the conference.

If you haven’t yet registered for PMSA, remember it is now less than a month away.


Tags: Sales and Marketing, Data and Technology, PMSA 2017, Pharma Analytics

Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.