Business Intelligence (BI) adoption is exploding. As data volumes expand, more and more businesses are adopting BI solutions to turn this data into meaningful information. Small pharma and ...
3 mins readWe always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet ...
1 mins readWe are excited to announce that Axtria’s Randy Risser and Sudeep Saha will be running a deep-dive workshop on Real World Data at PMSA’s 2017 Winter Symposium. The event takes place from ...
1 mins readWe’ve had some pretty memorable announcements over the years at Dreamforce, but the launch of Einstein, Salesforce’s Artificial Intelligence (AI) engine, has to be one of the most exciting. ...
2 mins readAmazon Redshift is a fast, fully managed, petabyte-scale Data Warehouse (DWH) solution. It is a columnar Database and facilitates massive parallel processing (MPP). In any DWH solution, we ...
1 mins readToday, like never before, IT captures the pulse of a banking organization. The success or failure of a banking enterprise bears a direct correlation to its ability and maturity in ensuring ...
1 mins readIn one of my previous organizations, I was chasing a very well-known retail organization for getting some projects and one of the key people in the leadership team told me that he ...
3 mins readIn the light of the crisis, the mortgage industry has been under tremendous pressure to manage its business in a more data-driven manner. There are both operational as well as regulatory ...
2 mins readTalk about famous last words. When we last left this topic, I was wrapping up coffee with my colleague, Rick, with the ominous, “Once we get your data organized …”
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Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins readAcross all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins readAs the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins readIn continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins readIn our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
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