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    Data Governance

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        The Innovative Path Forward in Clinical Trials

        The Innovative Path Forward in Clinical Trials

        As we are all getting used to the “new normal” of working during the COVID-19 pandemic, many of the adopted ways are here to stay and not just a stop-gap. The pharmaceutical industry and ...

        3 mins read
        Emerging Technology Trends in the Life Sciences Industry

        Emerging Technology Trends in the Life Sciences Industry

        The life sciences industry has always been propelled by research and innovation, more now than ever, with breakthrough drug development, massive investments to expedite drug launches, and ...

        4 mins read
        Four Pillars Of The Fourth Industrial Revolution for Life Sciences

        Four Pillars Of The Fourth Industrial Revolution for Life Sciences

        Data and technology are etching a new DNA of each touchpoint of our lives today. As we live and breathe, the fourth industrial revolution and its fusion of technologies are dissolving the ...

        5 mins read
        Data Strategy and Governance: A Strategic Enabler of Next Generation Analytics

        Data Strategy and Governance: A Strategic Enabler of Next Generation ...

        We always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet ...

        1 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

        Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

        4 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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