Axtria / PMSA Webinar Series, Sept 16 – Nov 11

Principals at Axtria have had more than two decades of association with the Pharmaceutical Management Association (PMSA). We are pleased to partner yet again with PMSA on its Virtual University initiative – a one-of-its-kind platform for discussion and collaboration on best practices in analytics, marketing and sales operations.

 Starting Sept 16, Axtria will be delivering a special five-part webinar series on the classic sales planning & operations disciplines.

There is no fee to attend these webinars.

The webinar series will focus on the following topics:

Promotion Response Modeling

Wednesday, September 16, 2015   |   12:00 PM - 1:00 PM ET

Presenters: David Wood, PhD and Rajnish Kumar

Questions to be covered in this session include: What is promotion response modeling? What are the benefits? What are the building blocks to do promotion response modelling? What decisions are involved? What does it look like?

Click here to register


Sales Force Sizing & Portfolio Optimization

Wednesday, September 30, 2015   |   12:00 PM - 1:00 PM ET

Presenters: David Wood, PhD and Rajnish Kumar

Questions covered will include: What are the building blocks to determine sales force sizing? What decisions are involved? And of course, what are the lessons learned? What is portfolio optimiziation and scenario analysis?


Territory Alignments & People Placement

Wednesday, October 14, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Charlie Thompson and Nitin Sethi

Questions covered will include: What does a territory realignment process look like? What decisions are involved? Which techniques and tools are used? The wrap up will include lessons learned.


Targeting & Call Planning

Wednesday, October 28, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Chet Baboor and Vineet Rathi

Questions covered will include: What are the benefits of call planning? What are typical analytical approaches and techniques? What decisions are involved? How to we reconcile conflicting stakeholder priorities (marketing – sales; HQ – field)? What have we learned?


Incentive Compensation

Wednesday, November 11, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Asheesh Sharma and Erik Christianson

Questions covered will include: Why do we spend so much time and effort on incentives? What are typical IC plan types? What are the emerging trends? And finally, what lessons have we learned?


Reserve your spots now and be a part of these interesting sessions! In case of any queries please contact

 About PMSA

Pharmaceutical Management Sciences Association (PMSA) is a not for profit organization with a mission to efficiently meet society’s pharmaceutical needs through the use of management science. 

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Axtria Connect

Axtria combines industry knowledge, analytics and technology to help clients make better data-driven decisions. Its data analytics and cloud-based platforms support sales, marketing, and risk management decisions. It serves clients with a high-touch on-site and onshore presence, leveraged by a global delivery platform that reduces the total cost of ownership with efficient execution, innovation, and virtualization. Axtria works with more than 30 clients, including five of the Fortune 50, and eight of the top 10 global life sciences companies.

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