Axtria / PMSA Webinar Series, Sept 16 – Nov 11

Principals at Axtria have had more than two decades of association with the Pharmaceutical Management Association (PMSA). We are pleased to partner yet again with PMSA on its Virtual University initiative – a one-of-its-kind platform for discussion and collaboration on best practices in analytics, marketing and sales operations.

 Starting Sept 16, Axtria will be delivering a special five-part webinar series on the classic sales planning & operations disciplines.

There is no fee to attend these webinars.

The webinar series will focus on the following topics:

Promotion Response Modeling

Wednesday, September 16, 2015   |   12:00 PM - 1:00 PM ET

Presenters: David Wood, PhD and Rajnish Kumar

Questions to be covered in this session include: What is promotion response modeling? What are the benefits? What are the building blocks to do promotion response modelling? What decisions are involved? What does it look like?

Click here to register


Sales Force Sizing & Portfolio Optimization

Wednesday, September 30, 2015   |   12:00 PM - 1:00 PM ET

Presenters: David Wood, PhD and Rajnish Kumar

Questions covered will include: What are the building blocks to determine sales force sizing? What decisions are involved? And of course, what are the lessons learned? What is portfolio optimiziation and scenario analysis?


Territory Alignments & People Placement

Wednesday, October 14, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Charlie Thompson and Nitin Sethi

Questions covered will include: What does a territory realignment process look like? What decisions are involved? Which techniques and tools are used? The wrap up will include lessons learned.


Targeting & Call Planning

Wednesday, October 28, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Chet Baboor and Vineet Rathi

Questions covered will include: What are the benefits of call planning? What are typical analytical approaches and techniques? What decisions are involved? How to we reconcile conflicting stakeholder priorities (marketing – sales; HQ – field)? What have we learned?


Incentive Compensation

Wednesday, November 11, 2015   |   12:00 PM - 1:00 PM ET

Presenters: Asheesh Sharma and Erik Christianson

Questions covered will include: Why do we spend so much time and effort on incentives? What are typical IC plan types? What are the emerging trends? And finally, what lessons have we learned?


Reserve your spots now and be a part of these interesting sessions! In case of any queries please contact

 About PMSA

Pharmaceutical Management Sciences Association (PMSA) is a not for profit organization with a mission to efficiently meet society’s pharmaceutical needs through the use of management science. 

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Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.

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