Axtria Blogs


Experience data-driven insights @ Dreamforce 2016!

It’s now less than few weeks until the world’s largest software industry conference begins! Yes, Dreamforce is just around the corner, and we are delighted to announce our participation.  Browsing through the latest agenda, it’s promising to be yet another incredible week of learning and fun, and we’re really excited to be part of it again.

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Axtria - Gold Sponsor of Veeva Commercial Summit 2016

We are proud to announce our Gold sponsorship for the upcoming Veeva Commercial Summit - one of the largest events dedicated to commercial and medical affairs solutions for the life sciences industry. The summit will take place in Philadelphia between 8th to 10th June where over 1,000 life sciences professionals and Veeva experts will participate to learn, connect, and share valuable insights on industry trends and best practices.

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Measuring the Value of Providing Call Plans to the Field Sales Teams

In US, approximately 100,000 pharmaceutical sales reps are pursuing some 830,000 pharma prescribers. Physicians are the most important component in pharma sales and a sales rep usually has a target list of more than 120 physicians to be visited in a typical 3 weeks cycle. Organizations and the management have always acknowledged the absolute importance of Call Planning, which has now well integrated into the planning and execution of the pharmaceutical sales forces.

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