Axtria delivered its third session on ‘Territory Alignments & People Placement’ during PMSA Webinar Series 2015 on 14th October


In continuation with our first two sessions on Promotion Response Modeling and Sales Force Sizing & Portfolio Optimization, Axtria conducted its third PMSA Webinar Series 2015 session on ‘Territory Alignments & People Placement’. The session hosted by Charlie Thompson and Nitin Sethi, discussed key steps in implementing a chosen sales force strategy and how sales force structure and geographic resource allocation decisions are set into reality. Key areas covered included an overview of Territory Alignment concepts, walkthrough of ‘typical’ realignment and people placement processes and insights on key decisions involved in Territory Alignments.

This informative session was attended by professionals across sales operations, marketing and pharma domain and was well received. Key takeaways for attendees included:

a)      Gaining an understanding of Change Management for Territory Alignment and how to design it into the process

b)      How alignment embeds strategy to every rep/territory

c)       Importance of designing territories for business and not people

d)      Need for process rigor, data analysis, communication and disruption across the process

In case you missed the webinar, you can listen to the recording here. In case you have any questions please feel free to reach out to


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Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.