Axtria PMSA Webinar Series

Axtria PMSA Webinar - Promotion Response Modeling

With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this  time on their Virtual University initiative. As part of this initiative, Axtria recently delivered the first of a five part Webinar series on the topic of Promotion Response Modeling (PRM). This engaging one hour session conducted by industry experts David Wood (PhD, Principal Axtria) and Rajnish Kumar (Senior manager, Axtria) focused on elaborating the basic concepts of PRM, its building blocks and key benefits to help attendees understand the impact of promotional activity on customer behavior (e.g. physician prescribing).

This session was attended by over 100 sales and marketing professionals. The presentation was rated high on its insightfulness & applicability as well as the speaker’s ability to engage the audience. The excitement during the session was clearly palpable, …quoting one of the respondents, “Dave's enjoyment and knowledge of PRM's was clear”.

Several interesting questions pertaining to modelling nuances such as lead and lag indicator analysis, ‘diminishing return’ in DTC channels, accounting for promotion across multiple channels, HCO affinity modelling, etc were raised and discussed.

In case you missed the webinar, you can listen to the recording here.

In case you have any questions please feel free to reach out to connect@axtria.com

 

Tags: News Publishing, Blog, Press Release, Promotion Response Modeling, Promotion Channels

Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.

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