Axtria PMSA Webinar Series
BLOG

Axtria PMSA Webinar - Promotion Response Modeling

1 mins read

With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this  time on their Virtual University initiative. As part of this initiative, Axtria recently delivered the first of a five part Webinar series on the topic of Promotion Response Modeling (PRM). This engaging one hour session conducted by industry experts David Wood (PhD, Principal Axtria) and Rajnish Kumar (Senior manager, Axtria) focused on elaborating the basic concepts of PRM, its building blocks and key benefits to help attendees understand the impact of promotional activity on customer behavior (e.g. physician prescribing).

This session was attended by over 100 sales and marketing professionals. The presentation was rated high on its insightfulness & applicability as well as the speaker’s ability to engage the audience. The excitement during the session was clearly palpable, …quoting one of the respondents, “Dave's enjoyment and knowledge of PRM's was clear”.

Several interesting questions pertaining to modelling nuances such as lead and lag indicator analysis, ‘diminishing return’ in DTC channels, accounting for promotion across multiple channels, HCO affinity modelling, etc were raised and discussed.

In case you missed the webinar, you can listen to the recording here.

In case you have any questions please feel free to reach out to connect@axtria.com

 

For Questions, Contact Us Now

Recommended Blogs

Axtria now offers its cloud data analytics expertise in combination with Reltio’s cloud MDM platform.  This partnership allows customers to get a clean, single source of data - and turns data into a ...

1 mins read

Axtria has been selected as a finalist of the Innovative Technology Company of the Year at the 19th NJTC Annual Awards. The Awards ceremony will be held on the evening of November 19, 2015 at the ...

0 mins read

We are proud to announce that Axtria is this year’s winner of Whitepaper Competition for Millennials on “Leveraging SMAC for HR” 2015, conducted by American Chamber of Commerce (AmCham) India – an ...

1 mins read

Let Us Show You What Axtria’s 

Solutions Can Do For You