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Axtria announces partnership with Reltio, continuing its mission to deliver exceptional commercial outcomes for its customers through cloud analytics

Axtria now offers its cloud data analytics expertise in combination with Reltio’s cloud MDM platform.  This partnership allows customers to get a clean, single source of data - and turns data into a strategic competitive advantage. Reltio, works with all data types including  transactions, interactions, third-party, public and social data, to produce a multi-domain, single source of truth for master data for the enterprise.  With this partnership, customers can now combine master data management with their analytics efforts, and get accurate, deeper and predictive insight at the point of decision.

With Reltio’s expertise in the Life Sciences industry through solutions such as Key Account Management, Key Opinion Leader Management, Managed Markets and Payer Management, it provides a perfect data management platform for Axtria’s customers.  This is yet another step in establishing Axtria’s leadership in providing insights across integrated sales, marketing and real world evidence data to Life Science industry leaders. 

The Reltio platform will power two Axtria offerings: First, Axtria SalesIQ™ platform, which provides integrated end-to-end sales operations services which will cross-leverage Reltio’s ability to predict, collaborate and respond to opportunities in real‑time. Second, Axtria’s Business Intelligence platform integrates with Reltio to support the convergence of data from multiple sources, functional areas and processes. 

With this partnership, Reltio customers will not only be able to get a clean and single-source-of-truth for master data, but will also be able to leverage Axtria’s expertise across to strategically transform their sales and marketing operations through competitive insights and predictive analytics.

We, at Axtria, are truly excited and look forward to leveraging this partnership to further drive RoI on our investments.

About Reltio

Reltio delivers reliable data, relevant insights and recommended actions so companies can be right faster. Reltio Cloud combines data-driven applications with modern data management for better planning, customer engagement and risk management. Reltio enables IT to streamline data management for a complete view across all sources and formats at scale, while sales, marketing and compliance teams use data-driven applications to predict, collaborate and respond to opportunities in real-time. Companies of all sizes, including leading Fortune 500 companies in healthcare and life sciences, distribution and retail rely on Reltio. For more information, visit

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Axtria selected as a finalist of the Innovative Technology Company of the Year at NJTC’s (New Jersey Technology Council’s) 19th Annual Awards

Axtria has been selected as a finalist of the Innovative Technology Company of the Year at the 19th NJTC Annual Awards. The Awards ceremony will be held on the evening of November 19, 2015 at the Renaissance Woodbridge Hotel in Iselin, NJ.

 The award includes a video highlighting each finalist which will be seen by the evening’s guests. The award information will also be reflected in the Commemorative Awards Program which will be distributed to the 400+ Celebration guests.

 In addition, TechNews, the region’s premier technology publication, will focus its entire October issue on the Awards Celebration winners/finalists. 


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Axtria emerges 1st amongst top corporates in “SMAC for HR” Whitepaper Competition conducted by AmCham in Mumbai

We are proud to announce that Axtria is this year’s winner of Whitepaper Competition for Millennials on “Leveraging SMAC for HR” 2015, conducted by American Chamber of Commerce (AmCham) India – an association of American business organizations operating in India with over 500 member companies of US origin.

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Axtria delivered its second session on ‘Sales Force Sizing & Portfolio Optimization’ during PMSA Webinar Series 2015 on 30th September

In the second PMSA Webinar Series 2015 session, which is a one-of-its-kind platform for discussion and collaboration on best practices in sales operations, Axtria’s David Wood (PhD) and Rajnish Kumar delivered another engaging session on ‘Sales Force Sizing & Portfolio Optimization’. The webinar discussed the various approaches to determining the best sales force size (SFS) and covered several key areas such as:

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Axtria PMSA Webinar - Promotion Response Modeling

With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this  time on their Virtual University initiative. As part of this initiative, Axtria recently delivered the first of a five part Webinar series on the topic of Promotion Response Modeling (PRM). This engaging one hour session conducted by industry experts David Wood (PhD, Principal Axtria) and Rajnish Kumar (Senior manager, Axtria) focused on elaborating the basic concepts of PRM, its building blocks and key benefits to help attendees understand the impact of promotional activity on customer behavior (e.g. physician prescribing).

This session was attended by over 100 sales and marketing professionals. The presentation was rated high on its insightfulness & applicability as well as the speaker’s ability to engage the audience. The excitement during the session was clearly palpable, …quoting one of the respondents, “Dave's enjoyment and knowledge of PRM's was clear”.

Several interesting questions pertaining to modelling nuances such as lead and lag indicator analysis, ‘diminishing return’ in DTC channels, accounting for promotion across multiple channels, HCO affinity modelling, etc were raised and discussed.

In case you missed the webinar, you can listen to the recording here.

In case you have any questions please feel free to reach out to


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Axtria, a leader in Data Analytics software and services, has been Ranked 11th on New Jersey's 2015 50 Fastest Growing Companies by NJBIZ (New Jersey's premiere business news publication). We are glad to share that Axtria has achieved this feat for the second year in a row.

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Axtria SalesIQ has been recognized as one of the 10 Hottest Sales tools at Dreamforce 2015

“Predictive and behavioral analytics are key for best-in-class sales organizations.”

Axtria Platform team has added another feather in their cap!! Axtria SalesIQTM was included in the list of 10 hottest sales tools at Dreamforce 2015 published by Forbes magazine.

Axtria SalesIQ is our flagship end-to-end sales operations platform with an all-encompassing suite of applications to dramatically improve field force effectiveness and enable efficient sales planning. Built on, it perfectly complements a client’s CRM and provides embedded analytics to drive real-time decision making.


Axtria SalesIQ Screenshot - Sales Targeting Screen

Inclusion in this list follows our recent selection as a Red Herring Top 100 North America winner in the cloud category. Axtria SalesIQ has been increasingly recognized for its evident advantages in effectively managing integrated sales operations. The Forbes mention further corroborates the success of Axtria SalesIQ, which is proving to be a game changer for our clients.

Companies are constantly looking for new ways to transform their businesses using data and analytics to get the insights they need to make better decisions.  In addition, the mainstream adoption of cloud computing across the enterprise continues to put pressure on the capabilities of businesses to incorporate relevant data from multiple data sources and enable users to make more timely, comprehensive, and insightful business decisions. All this adds up to the demand for new tools and processes to quickly and easily aggregate all types of data, and to store, manage, integrate and analyze it in ways that positively impact businesses. Axtria SalesIQ is sitting at the crux of this change that caters to the need for smart solutions to help companies gain insights from the deluge of data.

The Forbes article highlights the features and benefits of Axtria SalesIQ, saying “the firm helps clients leverage sales planning through its Axtria SalesIQ platform, which is a comprehensive and tightly integrated framework that ensures that the same data, models and assumptions used to drive the strategic decisions permeate across tactical plans and operations.”

Axtria was a Dreamforce sponsor for the second year in a row. This year, we also conducted thought leadership sessions about leading the way with embedded analytics and saw a lot of excitement around our Axtria SalesIQ demos.

Slated as the most attended software event of the year, Dreamforce is a premier conference organized by Salesforce where its customers, partners and developers participate to share knowledge and ideas. There are over 150,000 people who attend the event with hundreds of companies across industries showcasing their products. This makes the inclusion in a top 10 list all the more special!

To read the rest of the Forbes article, please click the link below.

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Transforming Media Processes for revenue maximization

News publishing markets have witnessed unprecedented shifts since the advent of the online platform. There were times when radio was the prime news dissemination medium, following which afternoon newspapers gained prominence.  The progression from nightly TV broadcast network news, to the ubiquitous cable and finally to the latest proliferation of web, has totally altered the news consumption landscape. These changes in the news mediums, customers, platforms, revenue models have all caused news-media companies to rapidly shift their focus to be competitive and grab the maximum pie at the earliest. The most important and growing share of this pie belongs to the news websites which, according to Nielsen, comprise 40% of the total traffic on the internet.
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