Axtria PMSA Webinar Series

Axtria delivered its second session on ‘Sales Force Sizing & Portfolio Optimization’ during PMSA Webinar Series 2015 on 30th September

In the second PMSA Webinar Series 2015 session, which is a one-of-its-kind platform for discussion and collaboration on best practices in sales operations, Axtria’s David Wood (PhD) and Rajnish Kumar delivered another engaging session on ‘Sales Force Sizing & Portfolio Optimization’. The webinar discussed the various approaches to determining the best sales force size (SFS) and covered several key areas such as:

  •          Classic approaches to Sales Force Sizing
  •          Advantages and limitations
  •          Illustrative case studies

    This informative session, attended by professionals, received high scores on its insightfulness & applicability as well as speaker’s ability to engage the audience. The session attracted several reviews such as - ‘a great overview of sizing exercises’, ‘a very good primer for people without direct experience in sizing work’ , and more. A much – appreciated aspect of the presentation was its simplicity in delivering some of the more complex concepts of modelling and scenario analysis. To quote one of the participants – “..I like the way the presentation started with the basic models and built layers of complexity on top of the basic approach’.

    In case you missed the webinar, you can listen to the recording here. In case you have any questions please feel free to reach out to

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Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.