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Axtria announces partnership with Reltio, continuing its mission to deliver exceptional commercial outcomes for its customers through cloud analytics

Axtria now offers its cloud data analytics expertise in combination with Reltio’s cloud MDM platform.  This partnership allows customers to get a clean, single source of data - and turns data into a strategic competitive advantage. Reltio, works with all data types including  transactions, interactions, third-party, public and social data, to produce a multi-domain, single source of truth for master data for the enterprise.  With this partnership, customers can now combine master data management with their analytics efforts, and get accurate, deeper and predictive insight at the point of decision.

With Reltio’s expertise in the Life Sciences industry through solutions such as Key Account Management, Key Opinion Leader Management, Managed Markets and Payer Management, it provides a perfect data management platform for Axtria’s customers.  This is yet another step in establishing Axtria’s leadership in providing insights across integrated sales, marketing and real world evidence data to Life Science industry leaders. 

The Reltio platform will power two Axtria offerings: First, Axtria SalesIQ™ platform, which provides integrated end-to-end sales operations services which will cross-leverage Reltio’s ability to predict, collaborate and respond to opportunities in real‑time. Second, Axtria’s Business Intelligence platform integrates with Reltio to support the convergence of data from multiple sources, functional areas and processes. 

With this partnership, Reltio customers will not only be able to get a clean and single-source-of-truth for master data, but will also be able to leverage Axtria’s expertise across to strategically transform their sales and marketing operations through competitive insights and predictive analytics.

We, at Axtria, are truly excited and look forward to leveraging this partnership to further drive RoI on our investments.

About Reltio

Reltio delivers reliable data, relevant insights and recommended actions so companies can be right faster. Reltio Cloud combines data-driven applications with modern data management for better planning, customer engagement and risk management. Reltio enables IT to streamline data management for a complete view across all sources and formats at scale, while sales, marketing and compliance teams use data-driven applications to predict, collaborate and respond to opportunities in real-time. Companies of all sizes, including leading Fortune 500 companies in healthcare and life sciences, distribution and retail rely on Reltio. For more information, visit

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Axtria selected as a finalist of the Innovative Technology Company of the Year at NJTC’s (New Jersey Technology Council’s) 19th Annual Awards

Axtria has been selected as a finalist of the Innovative Technology Company of the Year at the 19th NJTC Annual Awards. The Awards ceremony will be held on the evening of November 19, 2015 at the Renaissance Woodbridge Hotel in Iselin, NJ.

 The award includes a video highlighting each finalist which will be seen by the evening’s guests. The award information will also be reflected in the Commemorative Awards Program which will be distributed to the 400+ Celebration guests.

 In addition, TechNews, the region’s premier technology publication, will focus its entire October issue on the Awards Celebration winners/finalists. 


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Webinar on ‘Territory Alignments & People Placement’


In continuation with our first two sessions on Promotion Response Modeling and Sales Force Sizing & Portfolio Optimization, Axtria conducted its third PMSA Webinar Series 2015 session on ‘Territory Alignments & People Placement’. The session hosted by Charlie Thompson and Nitin Sethi, discussed key steps in implementing a chosen sales force strategy and how sales force structure and geographic resource allocation decisions are set into reality. Key areas covered included an overview of Territory Alignment concepts, walkthrough of ‘typical’ realignment and people placement processes and insights on key decisions involved in Territory Alignments.

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Axtria delivered its second session on ‘Sales Force Sizing & Portfolio Optimization’ during PMSA Webinar Series 2015 on 30th September

In the second PMSA Webinar Series 2015 session, which is a one-of-its-kind platform for discussion and collaboration on best practices in sales operations, Axtria’s David Wood (PhD) and Rajnish Kumar delivered another engaging session on ‘Sales Force Sizing & Portfolio Optimization’. The webinar discussed the various approaches to determining the best sales force size (SFS) and covered several key areas such as:

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Axtria PMSA Webinar - Promotion Response Modeling

With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this  time on their Virtual University initiative. As part of this initiative, Axtria recently delivered the first of a five part Webinar series on the topic of Promotion Response Modeling (PRM). This engaging one hour session conducted by industry experts David Wood (PhD, Principal Axtria) and Rajnish Kumar (Senior manager, Axtria) focused on elaborating the basic concepts of PRM, its building blocks and key benefits to help attendees understand the impact of promotional activity on customer behavior (e.g. physician prescribing).

This session was attended by over 100 sales and marketing professionals. The presentation was rated high on its insightfulness & applicability as well as the speaker’s ability to engage the audience. The excitement during the session was clearly palpable, …quoting one of the respondents, “Dave's enjoyment and knowledge of PRM's was clear”.

Several interesting questions pertaining to modelling nuances such as lead and lag indicator analysis, ‘diminishing return’ in DTC channels, accounting for promotion across multiple channels, HCO affinity modelling, etc were raised and discussed.

In case you missed the webinar, you can listen to the recording here.

In case you have any questions please feel free to reach out to


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Axtria, a leader in Data Analytics software and services, has been Ranked 11th on New Jersey's 2015 50 Fastest Growing Companies by NJBIZ (New Jersey's premiere business news publication). We are glad to share that Axtria has achieved this feat for the second year in a row.

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Borrower-Centrism: Bring ‘Service’ back into Mortgage Servicing

Mortgage Servicers are entrusted with almost all vital operations, ranging from payment collection to loss mitigation attempts. However, until January 2014, no strict regulations were in place to safeguard the borrower’s interest. In the upheaval of the last few years, both competitive pressures and the regulatory environment have changed this forever. If the industry has to flourish in the wake of the crisis, then it must embrace borrower-centrism as a core value.

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Axtria Inc. Launches the Next Generation of Axtria SalesIQ™ Integrated Sales Operations Platform, based on

Axtria, a Big Data Analytics software and service provider, is pleased to announce the next generation of Axtria SalesIQ™, its integrated, cloud based end-to-end sales planning and operations platform. The advanced version, which is an all-encompassing suite of applications built on platform, will dramatically improve field force effectiveness by deploying embedded analytics across the entire set of sales operations functions to help drive real-time decision-making. Axtria SalesIQ™ is unmatched in its ability to cross-leverage a 'single' source of truth to utilize information across sales planning, deployment, targeting and performance functions and develop insightful dashboards that empower sales leadership.

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Axtria Inc Strengthens India Delivery Operations to Emerge a Millennial Employer of Choice


Latest Gurgaon office aimed at strengthening India presence, increasing workforce connect and expanding business operations

For a company ranked as the 2nd fastest growing software firm by Inc 5000 (2014), Axtria Inc, a Big Data Analytics software and service provider, has gone ahead to expand its delivery capabilities by opening its latest state-of-the-art office in Gurgaon. Founded in 2010, with headquarters in Berkeley Heights, N.J, this is the largest dedicated delivery center for Axtria in India. Located in DLF Cyber City SEZ, the new center adds to the existing capacity to accommodate more than 700 employees.

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Axtria Selected as a Red Herring Top 100 North America Winner

Axtria, a Big Data Analytics software and service provider, is pleased to announce that it has been selected as a Red Herring Top 100 North America winner. The list of Top 100 North America award winners recognizes leading private companies from the region, celebrating these startups' innovations and technologies across their respective industries.

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