INNOVATIVE-POSTER-PRESENTATIONS-AT-PMSA-2018

Axtria’s Innovative Poster Presentations at PMSA 2018

In our previous PMSA blogs we talked about Axtria’s presentations in the General Sessions.  In this blog, we will dive into the informative PMSA poster presentations. Axtria will be presenting 2 of the 16 posters being showcased in the poster session.

Axtria’s first poster presentation is on “Measuring Health System Patient Flow for Effective Targeting”, which will be presented by Shubham Lahoti, Associate Director. This poster will provide insights on how to establish methodologies to calculate potential overlaps within different accounts. The poster presentation will discuss in detail the methodology that is used to de-duplicate and convert account level potential to health system level potential.

Axtria’s second poster will be presented by Sameer Sardana, Senior Director, on an equally thought provoking topic, “Measuring the Financial and Non-Financial Impact of Sales Contests Investments” Sales contests are a crucial part of incentive compensation and are used to motivate sales reps during key market events. The poster will present a comprehensive assessment framework that incorporates financial ROI, change in rep activity/behavior, as well as measurement of field force motivation and sentiment. The poster aims to address how sales contests can generate significant gains regarding incremental sales revenue.

The poster presentations are from 11:45 a.m. - 1:30 p.m. on Monday, April 30th and Tuesday, May 1st. We encourage you to visit the poster forum to learn more about these topics.

Alongside the posters, Axtria has a range of other exciting thought-leading presentations, informative conference tutorials, innovative showcases, and networking opportunities scheduled throughout the conference.

We look forward to seeing you there!

Tags: PMSA 2018, Poster Presentation

Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.

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