We are delighted to announce our participation as a Gold Sponsor in the upcoming PMSA Annual conference, to be held on 17th to 20th April 2016 at Planet Hollywood Las Vegas. We are looking forward to meeting with senior pharma business leadership and discussing the role of management and decision science in the continually evolving commercial landscape.
This year the conference will focus on the growing importance of data and how big data analytics can help improve sales planning and operations. Industry leaders will present peer-reviewed papers on advancements in the role of analytics in optimizing multiple channels, therapeutic areas, and geographies.
As in previous years, we are presenting a wide range of thought leadership at PMSA 2016. Kishan Kumar and Juhi Parikh will share their study on the Application of Diagnostic Test Data in Oncology, and Brian Gibbs will discuss the Social Media-Based Brand Valence and its impact on Specialty Markets. Do make it a point to sit in on these sessions, we promise you it will be a lot more thought-provoking than Blackjack!!
We will also showcase our Axtria SalesIQ™ platform and our latest innovation - Axtria Triggers. This is a suite of analytics cloud services that provide signals for specific actions by sales reps for their target HCPs. Axtria Triggers provides timely, actionable insights for all sales reps to enhance the effectiveness of their detailing exercise to identify the optimal HCP targets and most relevant messages for them. This information drives more effective detailing at lower costs with a greater impact on brand outcomes.
The suite comprises of 3 solutions – Target Triggers, Message Triggers, and Strategic Triggers.
- Target Triggers provide sales reps with a weekly list of subset of HCP targets that represent notable opportunities or threats for use of their promoted brand(s)
- Message Triggers provide sales reps information on message preferences for all their HCP targets, and insights identifying which targets’ message preferences have notably changed
- Strategic Triggers provide sales reps with weekly updates identifying the subset of their HCP targets most amenable to personal promotion for specific strategic imperatives
To learn about the Axtria Triggers, stop by our booth and speak to one of our leaders at the PMSA Annual Conference 2016. Do not roll the dice on this one, make it a point to come see us!!