Two of the Axtria’s presentations were awarded the Best Podium Presentation at PMSA 2014

Axtria participated at the recently held PMSA 2014 conference in Orlando, its presentations “Measuring the value of providing call plans to the field sales” and “20 Tweets in 20 Minutes covering 20 Years in Pharmaceutical Management Sciences” were given the honor of best podium presentation.

The presentation “Measuring the value of providing call plans to the field sales” emphasized the importance of integrating the call planning with execution of pharmaceutical sales. Efforts were also been made to understand some of the fundamental questions like, How would the representatives perform without any call plans (compared to those who had a plan)? Do we facilitate the representatives to make their own call plans? While discussing this, Axtria believed that Pharmaceutical companies, based on their internal cultures, could set up controlled experiments to answer these questions

The other presentation “20 Tweets in 20 Minutes covering 20 Years in Pharmaceutical Management Sciences”, Patrick was reminiscent of 1990’s when he was a young graduate with some operations research training and was dreaming of deploying the Simplex method to solve the problems of the day. He highlighted his journey of last twenty years that have ushered in evolutionary and revolutionary changes to the pharmaceutical industry, changes that restructure core pieces of our industry, the work we do and the way we work.

Click here to read the detailed blogs “Measuring the Value of Providing Call Plans to the Field Sales Teams” and “20 Tweets in 20 Minutes covering 20 Years in Pharmaceutical Management Sciences”

About Patrick Brundage

Patrick focus is on bringing best-in-breed commercial analytics solutions to customers across multiple industries including life sciences, healthcare technology and insurance. His passion lies in bringing a disciplined and scientific approach towards sales and marketing to help client companies maximize their product and market performance. He has published several articles and has spoken on these topics numerous times at leading industry forums. Patrick earned a Bachelor’s in Mathematics at University of Texas at Austin, and a Master’s in Mathematics, with a focus on Operations Research, at University of Wisconsin-Madison. Patrick lives in the greater Phoenix area and manages Axtria’s west coast business.

About Chet Baboor

Chet has more than a decade of experience spread across Sales Strategy Implementation, Product Management, Forecasting, Marketing analytics and effectiveness, Market Research, Technology Solutions for Sales and Marketing Operations. Chet has designed and implemented new selling models for some of the top pharmaceutical companies helping them better adapt to changing market dynamics. Chet has an MBA in International Management from Thunderbird and a Bachelor of Engineering degree.

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Axtria Connect

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.

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