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    Axtria Principals David Wood, PhD and Randy Risser present analytical techniques developed in Axtria's R&D labs.

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    Axtria is pleased to announce its Gold Sponsor support for this year’s Pharmaceutical Management Science Association (PMSA) Annual Conference, being held April 19-22, 2015 in Arlington, ...

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    Customer valuation is critical to pharmaceutical brand strategy as it informs several key decisions such as messaging, resource allocation, services offering allocation, etc. In simple / ...

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    The pharmaceutical marketing landscape has been changed significantly by the emergence of various types of “health systems”, variously known as ACOs, IDNs, IHNs, etc. These organizations ...

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    After an overwhelming response to the Axtria’s presence last year, we are pleased to announce Axtria’s Gold Sponsor support for this year’s Pharmaceutical Management Science Association ...

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    There’s fast, and then there’s light speed. Axtria Inc., a global data and analytics company serving the pharmaceutical, health care, life-sciences, banking and financial services, high ...

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    Axtria participated at the recently held PMSA 2014 conference in Orlando, its presentations “Measuring the value of providing call plans to the field sales” and “20 Tweets in 20 Minutes ...

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    Axtria participated as Gold Sponsor at the Pharmaceutical Management Science Association (PMSA) Annual Conference 2014. Axtria’s Principals have supported the PMSA for two decades, ...

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    Jassi Chadha, Founder and CEO of Axtria, a Big Data Analytics firm dedicated to helping clients make better data-driven decisions, received the prestigious PMSA Lifetime Achievement Award ...

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...

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    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the ...

    5 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

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    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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