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    Announcements

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        Axtria, Gold Sponsor at PMSA 2015 Annual Conference

        Axtria is pleased to announce its Gold Sponsor support for this year’s Pharmaceutical Management Science Association (PMSA) Annual Conference, being held April 19-22, 2015 in Arlington, ...

        1 mins read

        The Evolving Art of Customer Valuation

        Customer valuation is critical to pharmaceutical brand strategy as it informs several key decisions such as messaging, resource allocation, services offering allocation, etc. In simple / ...

        1 mins read

        Measuring Direct & Indirect Influence of Account Managers

        The pharmaceutical marketing landscape has been changed significantly by the emergence of various types of “health systems”, variously known as ACOs, IDNs, IHNs, etc. These organizations ...

        1 mins read

        Axtria Gold Sponsor for 2015 Pharmaceutical Management Science ...

        After an overwhelming response to the Axtria’s presence last year, we are pleased to announce Axtria’s Gold Sponsor support for this year’s Pharmaceutical Management Science Association ...

        2 mins read

        Axtria Among New Jersey’s “50 Fastest Growing” Companies, According ...

        There’s fast, and then there’s light speed. Axtria Inc., a global data and analytics company serving the pharmaceutical, health care, life-sciences, banking and financial services, high ...

        1 mins read

        Two of the Axtria’s presentations were awarded the Best Podium ...

        Axtria participated at the recently held PMSA 2014 conference in Orlando, its presentations “Measuring the value of providing call plans to the field sales” and “20 Tweets in 20 Minutes ...

        1 mins read

        Refocusing Personal Promotion and a State Space Approach - ...

        Axtria participated as Gold Sponsor at the Pharmaceutical Management Science Association (PMSA) Annual Conference 2014. Axtria’s Principals have supported the PMSA for two decades, ...

        2 mins read

        Axtria CEO Jassi Chadha Receives PMSA Lifetime Achievement Award

        Jassi Chadha, Founder and CEO of Axtria, a Big Data Analytics firm dedicated to helping clients make better data-driven decisions, received the prestigious PMSA Lifetime Achievement Award ...

        1 mins read

        20 Tweets in 20 Minutes Covering 20 Years in Pharmaceutical ...

        While Twitter might be a 21st century invention, communicating in 140 characters or less has been the vernacular of some of history’s greatest visionaries and leaders …

        1 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

        5 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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