Axtria CEO Jassi Chadha Receives PMSA Lifetime Achievement Award

Jassi Chadha, Founder and CEO of Axtria, a Big Data Analytics firm dedicated to helping clients make better data-driven decisions, received the prestigious PMSA Lifetime Achievement Award for his contribution to the commercial analytics field in the life sciences and pharmaceutical industry. The award was honored at the 2014 PMSA Annual Conference, held May 19-21 in Orlando.

Acknowledging his contributions, Jason Carlin, President of PMSA said, “Over the past 15 years, Jassi has pioneered and innovated techniques in commercial analytics and assessments in sample management, promotional optimization and a myriad of other applications. His willingness to challenge convention and offer a competitive vision has made our industry and community richer and more robust.”

“PMSA is the preeminent professional organization in our industry,” said Jassi. “Just earning a peer-reviewed invitation to present at the conference is a career highlight. I am honored to be recognized by the PMSA, and humbled to stand amongst some of my heroes in the industry. All of us stand on the shoulders of giants, such as Robert Brown, Prabha Sinha, Andy Zoltners, and others.”

Jassi started in the industry almost 20 years ago with Health Products Research, and went on as co-founder & CEO of marketRx and Axtria. Under Jassi’s leadership, Axtria launched proprietary cloud-based analytics software, and has already scaled to over 250 associates, currently serving over 40 companies across Healthcare, Financial Services and Technology verticals including 8 of the top 10 life sciences companies. The firm plans to hire an additional 100+ associates by the end of 2014.

At the PMSA Conference 2014, Axtria introduced its “Integrated Services Platform” that enables everything as a service by managing data, process and analytics with cloud computing on enterprise grade platforms. In addition, Axtria led several presentation sessions including “20 Tweets in 20 Minutes” by Patrick Brundage, “IC Design for Effective Alignment with Call Planning” by Asheesh Sharma, and “Measuring the Value of Providing Call Plans to Field Sales Teams” by Chet Baboor.

About PMSA

Pharmaceutical Management Sciences Association (PMSA) is a not for profit organization with a mission to efficiently meet society’s pharmaceutical needs through the use of management science. To know more about PMSA, please click the link: http://www.pmsa.net.

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Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.