Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents itself as a key hurdle in this endeavour.
SMBs strive for rapid data source onboarding, easy data quality rule configuration, ease of data processing workflows, end-to-end data management and reporting (self-serve) capabilities enabling speed of go-to-market.
Axtria’s experience spawns across these capabilities.
Follow an SMBs journey through the challenges they faced in operations across multiple markets and their need for a commercial data warehouse (CDW) to enable field and home office reporting along with self-service capabilities for their leadership, sales operations, and field force.