Life sciences organizations have hundreds of separate applications and systems (i.e., ERP, CRM, etc.) where data that crosses organizational departments or business functions can easily become fragmented, duplicated, and most commonly out of date. When this occurs, answering even the most basic but critical questions about any performance metric or key performance indicator (KPI) for a business accurately becomes a pain. The need for accurate, timely information is acute, and as data sources increase, managing the data consistently and keeping data definitions up to date so all parts of the business use the same information is a never-ending challenge. Companies turn to designing master data management (MDM) solutions to meet these challenges.
The importance of mastering customer data cannot be debated. By connecting the data held within the customer master solution, organizations can link and consolidate data across systems to get a 3600 view of the customer information.
A leading life sciences company wanted to upgrade their existing customer master since their existing business processes around master data were ineffective and posed major roadblocks for their new launches and go-to-market strategy.
With Axtria’s MDM implementation, the client realized the benefits of an extended customer universe with a new business process to transform their field reach and provide accurate HCP/HCO information to sales operations.
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