Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would have happened even in the absence of a promotional effort.

Pharma marketers can take advantage of the insights coming out of test control analysis – meaning what part of a rise in prescriptions is attributable to the marketing campaign by determining the deviation in the behavior of ‘test’ HCPs from ‘control’ HCPs.

An SME pharma company enlisted Axtria’s help to understand the impact of their tele-detailing efforts on their brand sales.

The effort resulted in the following:

An understanding of promotion ROI across HCP type, HCP specialty, prescribing history and call frequency

Redefined targeting strategy to include promotion-responsive HCPs

Optimized budget allocation ensuring maximized ROI

Read this illustration to know how Axtria helped the client to enable better allocation of funds and maximizing the return on investment on tele-detailing.

Download the free case study here.

Contact us at insights@axtria.com with any questions.