5 Steps To Market Proof Your Promotional Investment
The Pharmaceutical industry is experiencing greater change than ever before. The rise of digital, a shift from volume to value, and a changing ..........
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5 Steps to Optimizing Pharma Commercial Models
From widespread detailing to outcome-focused engagement, the shift from volume to value has truly transformed the selling dynamic in the Pharma ..........
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Axtria’s perspectives on industry relevant topics
A curation of points-of-view fuelled by Axtria’s in-depth domain knowledge and client experience in life sciences.