Axtria Presents On Data & Omnichannel Field Operations @Reuters Events™ Customer Engagement Europe

MAY 2022, LONDON, U.K.


Axtria Presents on Data & Omnichannel Field Operations @Reuters Events™ Customer Engagement Europe

Conference Global Sponsor to Highlight Advanced Analytics Dynamic Scoring for Optimizing Customer Engagement Channels

London U.K., May 24, 2022


Axtria, a global cloud software, data analytics, and AI technology leader for the life sciences industry, is the exclusive Global Sponsor of this year’s Reuters Events™ Customer Engagement Europe, 2022 conference. Axtria will lead a presentation on why the new HCP customer engagement model post-pandemic is not “digital versus direct channels” but the optimization of field teams via artificial intelligence-driven analytics and omnichannel technology. Reuters Events™ Customer Engagement Europe, 2022 takes place at the Hilton London Tower Bridge from May 24-25:

Life sciences companies shifted attention to digital engagement for healthcare professionals during the pandemic. The accelerated shift towards digital customer engagement was a reaction to the pandemic, but it is here to stay. As the world returns to normal, companies have kept large sales teams who need to adapt to work alongside the digital channels, and they can take advantage of technology and analytics techniques borrowed from digital marketing. Life sciences companies now need to optimize their biggest promotional channel to create an even more customer-centric strategy, achieve an improved customer experience with better customer interactions and customer insights.

Axtria’s presentation, “Optimizing Your Biggest Promotional Channel: A Responsive Data-Driven Approach to Empower Field Teams,” led by Charles Rink (Principal & Omnichannel Center of Excellence Leader) and Gregory Cordano (Head, Europe Business Unit) will look at how life sciences companies can leverage AI, machine learning, and advanced analytics to empower the field teams to deliver on their customer engagement strategy and mobilize effective digital field teams that can drive accelerated product revenues.

“While the pandemic forcefully disrupted the field operations for the life science industry, it also produced a once-in-a-lifetime opportunity to reinvigorate these dominant models of the past by infusing other digital channels into the field operations,” said Rink.

“This development has given rise to a digitally savvy field team, which can be further optimized with data and artificial intelligence-powered analytics and tools. This is what we will examine in our talk,” added Cordano.

To schedule a meeting to learn more about Axtria’s integrated and AI/machine learning-powered customer engagement solution stack, please click here.


Contact Information
Tony Riggio
+1 (908) 839-6335

About Axtria

Axtria is a global provider of cloud software and data analytics to the life sciences industry. Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. Axtria has a strong focus on sales and marketing operations in the life sciences industry. With customers in over 75 countries, Axtria is one of the biggest global commercial solutions providers in the life sciences industry.

Axtria helps customers improve operational effectiveness with solutions that leverage Big Data, cloud software, predictive analytics, and machine learning. Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria CustomerIQTM are cloud based software platforms that enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. For more information, go to


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