Axtria Peshine Initiative



Axtria’s® Jassi Chadha featured in Salesforce’s Trailblazing Entrepreneurs To Know E-book and Podcast

Axtria’s CEO and President, Jassi Chadha, is one of ten entrepreneurs spotlighted for exceptional business growth in Salesforce’s inaugural program.

Berkeley Heights, New Jersey - October 1, 2020


Axtria’s CEO and President, Jaswinder (Jassi) Chadha, is honored to be selected as one of the entrepreneurs featured by Salesforce in their new program, Trailblazing Entrepreneurs. Salesforce launched the initiative to inspire and engage business people and founders as they explore the Salesforce AppExchange. As part of the program, Salesforce has released an e-book and podcast series. These two mediums spotlight entrepreneurs who have scaled their businesses to succeed in the Salesforce ecosystem.

Ten individuals leading the race in innovation and entrepreneurship have been selected and featured. In addition to Axtria’s Jassi Chadha, other honorees include Kimble’s Sean Hoban and Spekit’s Melanie Fellay. In the e-book, Salesforce explains, “you will examine the winding roads that led these entrepreneurs from an inkling of an idea to a full-fledged business in the Salesforce ecosystem.” Click here to read about these entrepreneurs’ beginnings, their learnings from the journey, and how they were able to scale successfully.

In the e-book, Jassi discusses his “aha moment” when he discovered various process-related inefficiencies crippling life sciences companies running their commercial operations across spreadsheets and ad hoc models instead of software systems. He also shares his secret to scaling Axtria and what he has learned from his entrepreneurial journey. In the podcast (available here), Jassi dives deeper into his learnings and discusses how he turned his passion for mathematics and data analytics into a successful business.

Axtria, under Jassi’s leadership, has demonstrated outstanding innovation by intelligently harnessing the value of data. Axtria enables its customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations.

The complete e-book is available for download at this link. Peruse through the pages to find thought leaders giving their unique and veteran perspectives on entrepreneurship. When asked about his view on the topic, Jassi said, “in the journey of entrepreneurship, it is all about the team. The team that comes together to build a plan and strategy, and then goes out and executes it. I would say we have been very fortunate to have an amazing team.”


Contact Information

Jennifer Salah, Director of Marketing



About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

About Axtria

Axtria is a global provider of cloud software and data analytics to the life sciences industry. Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. Axtria has a strong focus on sales and marketing operations in the life sciences industry. With customers in over 75 countries, Axtria is one of the biggest global commercial solutions providers in the life sciences industry.

Axtria helps customers improve operational effectiveness with solutions that leverage Big Data, cloud software, predictive analytics, and machine learning. Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria CustomerIQTM are cloud based software platforms that enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. For more information, go to


Axtria, Axtria SalesIQTM, Axtria CustomerIQTM, Axtria InsightsMAxTM and Axtria DataMAxTM are trademarks or registered trademarks of Axtria. Other names may be trademarks of their respective owners.