Axtria Leads Discussion on Pharma’s Advanced Uses of Data Analytics & Artificial Intelligence With 6 Sessions @PMSA 2021 Annual Conference

    Conference Participation Includes Sponsorship, Presentations, Co-Presentation With ViiV Healthcare & Panel with Novartis, Janssen, and CSL Behring.

    Berkley Heights, NJ, June 15, 2021 – With the elevated importance of data analytics and AI-driven intelligent technology systems for a global life sciences industry facing new risks to its commercial model accelerated by COVID-19, Axtria has announced it will be leading six sessions covering a range of innovative uses of data analysis and insights for patient and provider engagement at the Pharmaceutical Management Science Association (PMSA) 2021 Annual Conference on June 17-18.

    The Axtria-led sessions and group panel discussion, in which Axtria shares perspectives with such companies as Novartis, Janssen, CSL Behring, and ViiV Healthcare will include how to leverage advanced analytics to adjust HCP engagement activity approaches and broader marketing mix models post COVID-19; utilizing machine learning to project HCP brand adoption; innovations in promotions program analytics; scaling data analytics in pharma commercial operations, and a unique case study on optimizing co-pay data analytics in the HIV space.

    Here is the schedule of Axtria’s poster, podium, and panel presentations:

    Thursday, June 17
    2:00 PM EDT – 2:45 PM EDT
    Podium Presentation: Leveraging Advanced Analytics for HIV Co-Pay Card Program Optimization
    Yafen Huang, Manager, Axtria
    Sean Gracey, Director, ViiV Healthcare

    4:00 PM EDT – 4:12 PM EDT
    Poster Session: S.M.A.R.T. Activity Planning for HCPs in the New Normal
    Ashvin Bhogendra, Senior Director, Axtria
    Inderpreet Kambo, Client Partner, Axtria

    4:00 PM EDT – 4:12 PM EDT
    Poster Session: Approaches to Correct for COVID-19 in Marketing-Mix Modeling
    Stefano Alberti, Senior Director, Axtria
    Amit Verma, Director, Axtria

    Friday, June 18
    11:15 AM EDT – 11:45 AM EDT
    Podium Presentation: Applications of Interpretable Machine Learning in Commercial Pharma: Predicting Brand Adoption Through HCP-Profiling
    Rajnish Kumar, Decision Science Principal, Axtria
    Chandresh Awadhwal, Decision Science Associate Director, Axtria

    2:00 PM EDT – 2:45 PM EDT
    Podium Presentation: Evolution and Innovations in Promotion Mix Analytics
    Saswati Dasgupta, Manager, Axtria
    Ramesh Krishnan, Principal, Axtria

    4:00 PM EDT – 4:45 PM EDT
    Panel Discussion: Analytics at Scale
    Steve Sbrar, Senior Director, Execution Effectiveness & Transformation at Novartis
    Jeff Headd, Senior Director, Commercial Data Science at the Janssen
    Paul Jens, Executive Director, Commercial Operations at CSL Behring
    Kedar Naphade, Senior Principal, Axtria

    Contact Information

    Neha Garg
    Axtria, Inc.

    About Axtria

    Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions are used to digitally transform the entire product commercialization process, supporting RWE/HEOR, medical affairs, pricing and market access, product launch and post-launch, and marketing and sales operations to drive growth and improve healthcare outcomes for patients. Our focus is on delivering solutions that help pharmaceutical, medical device, and diagnostics companies complete the journey from data to insights to action and get superior returns from their investments. As a participant of the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption and taking actions that advance societal goals. For more information, visit

    Connect with Axtria on: