2024 Press Release

Axtria Unveils New Benchmarking Study on Territory Design and Refinement for Life Sciences Companies

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Reveals latest trends in territory alignment, balancing workloads, and enhancing sales effectiveness that can help reshape, inform, and modernize commercial operations.

Axtria Inc., a global leader in cloud software and data analytics for the life sciences industry, has unveiled its highly anticipated 2024 Territory Design and Refinement Benchmarking Study. This annual report offers essential insights into the evolving approaches that life sciences organizations must consider when optimizing territory alignment strategies.

“Our findings highlight the growing need for adaptable, data-informed territory alignment and refinement strategies that address industry-specific challenges," said Asheesh Sharma, Head of Commercial Excellence at Axtria. "By prioritizing workload balance, frequent refinement, and strategic territory design, companies are better positioned to drive commercial success and address the demands of the changing healthcare landscape."

As market dynamics shift, designing effective territory alignments becomes crucial for achieving balanced workloads, maximizing sales opportunities, and engaging stakeholders across diverse therapeutic areas and life cycle stages. Axtria's latest study reveals top-performing companies' methods to refine alignment processes, ensuring agility and effectiveness in a competitive environment. 

Key Findings:

  • Workload as a Priority Metric: Over the years, workload has remained the top metric, with an average weightage of 73%, ensuring a balanced distribution of responsibilities.
  • Increased Focus on Hospital Engagement: The deployment of hospital-focused representatives has surged, reflecting an industry shift toward prioritizing key accounts and healthcare facilities.
  • Quarterly Refinement Cycle: Nearly 80% of clients now adopt a quarterly refinement cycle, which allows them to respond quickly to changing market conditions.
  • Benchmark for Healthy Alignment: Territory alignment is deemed effective when at least 70% of territories maintain balance, optimizing coverage and productivity.
Axtria's 2024 benchmarking study is driven by data from projects conducted between 2023 and May 2024

About Axtria's Products and Solutions

Axtria is proud to work with 16 of the top 20 life sciences companies, globally. From our roots as a trusted consultant to our status as one of the world’s leading providers of cloud-based pharmaceutical management software, Axtria powers digital transformations in life sciences. Our experts call upon years of domain experience in the industry to guide pharma giants from brand launches to retirement. Our products go even further. Axtria InsightsMAx™ helps everyone from the C-suite to junior associates uncover trends to make better decisions. Axtria SalesIQ™ helps optimize field forces and provider engagements. Axtria CustomerIQ™ leverages AI-enabled next best action omnichannel choices. Axtria MarketingIQ™ turns investment analyses into pinpoint strategies. And Axtria DataMAx™ and DataMAx™ for Emerging Pharma is the data management framework that pulls it all together with best-in-class security and integration.

Contact Information

Anjali Kumari
Axtria, Inc.
anjali.kumari1@axtria.com

About Axtria

Axtria is a global provider of cloud software and data analytics to the life sciences industry. Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. Axtria has a strong focus on sales and marketing operations in the life sciences industry. With customers in over 75 countries, Axtria is one of the biggest global commercial solutions providers in the life sciences industry.

Axtria helps customers improve operational effectiveness with solutions that leverage Big Data, cloud software, predictive analytics, and machine learning. Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria CustomerIQTM are cloud based software platforms that enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. For more information, go to www.axtria.com