Axtria White Paper

White Paper


Future Of Pharma: Evolving Commercial Models – Part 2

In the first part of this two-part series, we presented our findings from the Future of Pharma survey. In this second report, we will share actionable recommendations on what can be done to address the gaps identified.

As Pharma companies seek to create better patient experience at every step of their healthcare journey, the commercial organizations must transform to deal with the go-to-market complexity seamlessly. The commercial leaders who are prudent, invest ahead of time and pay keen attention to the oncoming business transformation through technology, processes and change management of the organization and people will be the ones who emerge as leaders.

Learn what several senior pharma commercial operations leaders think of the potential implications of industry challenges on business operations, sales and marketing objectives and how the commercial models will evolve in the future.

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