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SALES PLANNING & OPERATIONS

Webinar

Use of AI/ML Techniques in Sales Planning and Operations

Axtria has partnered with PMSA to conduct a tri-series webinar on topics highly relevant to commercial operations leaders.

The first webinar discussed how to improve targeting and call plans in the evolving pharmaceutical world. The second webinar provided an overview of various analytical models that are being leveraged across the pharma commercial operations value chain.

The recording of both the webinars will soon be available on our website.

Don’t miss the opportunity to attend our last and exciting webinar to know how advanced AI/ML techniques are helping pharmaceutical companies in their sales planning and operations. The session will discuss some interesting use cases and showcase how companies can benefit using these advanced methods.

In the last few years, many companies have started to implement AI/ML techniques to elevate user experience. Some common examples of AI/ML include movie recommendations on Netflix, self-drive cars from Google, and photo tagging face recognition on Facebook.

Pharmaceutical companies too are exploring ways to leverage AI/ML to improve the efficiency of their operations and sales teams. For example, it is now possible to perform early-stage error detection during data ingestion processes using AI/ML techniques, leading to significant time and cost reductions. Additionally, AI/ML can increase the efficiency and effectiveness of sales representatives by providing them suggestions on next-best actions.

In this session, we will be covering –

  1. How AI/ML can help in improving incentive compensation execution
  1. How AI/ML can assist the sales reps in determining the next best target to call
  2. How AI/ML can help in optimizing territory alignments

 

DETAILS

Date: Wednesday | May 22, 2019
Time: 12:00 - 1:00 PM EDT (US)

 

Click here to register for the webinar!

PRESENTERS
Tej Pandey

Tej Pandey
Lead, Commercial Excellence, Axtria

is leading the AI/ML initiative for Axtria’s Commercial Excellence team and is responsible for implementing AI/ML across sales operations. He has over nine years of experience working in pharmaceutical sales force operations and incentive compensation, with a key focus on the US markets. He has a deep understanding of incentives and sales performance management solutions. He has led projects on end-to-end sales operations for multiple pharmaceutical companies. He has been working at Axtria for the last 5 years. Before Axtria, he worked at MarketRx where he executed incentive compensation projects for many large pharmaceutical companies. Tej holds a Master’s Degree in Chemical Engineering from Indian Institute of Technology, Kanpur, India. 


Landi HuangLandi Huang
Consultant, Commercial Excellence, Axtria

is a data-driven consultant with a passion for delivering actionable insights, driving key business decisions. Currently, she is supporting Commercial Operations projects through incentive compensation analysis, goal simulations, and forecasting analysis within the pharmaceutical industry. She also uses her Salesforce expertise to further drive product development. Prior to joining Axtria, Landi used her Data Analytics Master’s Degree from Rutgers University to provide machine learning solutions for the retail, pharmaceutical, and consumer services industries. Her enthusiasm for big data and machine learning allows her to support Axtria’s AI/ML implementation in sales operations. 


Ellen HounkEllie Houck
Consultant, Commercial Excellence, Axtria

has a variety of project experience in Commercial Operations. Specifically, she has experience in the pharmaceutical domain working on reporting, incentive compensation, targeting, and call planning projects. She is passionate about helping pharmaceutical companies to optimize commercial operations and sales planning through analytics and automated data modeling. Ellie earned her M.S. in Business Management and B.S. in Bio-engineering from Lehigh University. 

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