Scaling the impact of life sciences commercial analytics by managing data as a product
A strong foundation in data and analytics is critical for the commercial function to stay competitive in the constantly evolving landscape. Along with the criticality of quality and trustworthy data, the number of functional use cases has grown rapidly. This webinar is a must for anyone looking to stay ahead in a competitive field by leveraging data as a product.
In this webinar, you will also learn:
- How commercial teams have struggled to efficiently scale their investments in data and analytics.
- The bottlenecks to scaling across technical, organizational, and commercial process inefficiencies.
- How managing data as a product (DaaP) can create a transformative and long-term impact.
Author details

Pushpendra Arora
Director of Data Analytics & Solutions, Merck

Ed Scura
Principal, BIM, Axtria
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