OTC drugs save the healthcare system over $145 billion annually, while reducing unnecessary burden on the system.
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ hands. However, pharma companies must invest in targeting high-value healthcare physicians (HCPs) as their verbal recommendation could impact the patient’s buying behavior.
Axtria helped a consumer health company with HCP targeting list creation and management for their OTC drugs marketing.
Read this illustration to know how Axtria helped the client achieve their peak potential by reaching the right physicians through the right channels and creating an army of brand loyalists.
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