The explosion of data in the life sciences industry has generated volumes, making it imperative to select and use the appropriate data for impactful business outcomes. With the same data available to all companies, they’re looking at speedy data ingestion, parsing, modeling, and governance combined with technological innovation to get ahead of the competition. Furthermore, using Business Intelligence (BI) tools that assimilate the right data points from various available datasets to create intelligent and real-time dashboards suitable for different department leaders and business users has become a standard reporting practice. BI has become an essential accelerator in the business reporting ecosystem; those without adequate BI tools tangibly feel the lack. In contrast, those with them can push decision-making boundaries to business impact.
For a top 5 global life sciences organization, Axtria enabled a best-in-class sales force reporting platform to provide insights with business-critical decision-making ability across various therapeutic classes for commercial business units. The overall impact on the business around real-time decision speed, time-to-market, field force operational efficiency, rep enablement, and trust-building was invaluable.
Axtria brought its significant life sciences expertise and leveraged its robust pre-built KPI framework to define and refine metrics in consultation with client stakeholders from brand and market access teams.
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