All Insights Case Study Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Marketing ROI

    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Building a marketing data lake to derive powerful customer and channel insights for a global healthcare company

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    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Digital marketing data comes at varying granularity levels, is challenging to manage, and in the absence of standardized data management processes, measuring the ROI of each promotional channel is tedious. Organizations are on a lookout for solutions to not just store and utilize complex data but render it useful for consistent insights without investing in a full-scale data management system.

    A Data Lake brings in the necessary enterprise-grade agility, scalability, and flexibility needed to manage these diverse datasets with a robust data governance framework.

    Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyze data, discover new perspectives, insights, and accelerate innovation and business scale and growth.

    The effort resulted in the following:
    Promo Channels10% lift in Marketing ROI
     
    Insights-White85% improvement in data match rate
     
    User AdoptionProcess efficiency driven by easy vendor management and consistent and improved insights
     


    Download the free case study here.

    Contact us at insights@axtria.com with any questions.

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    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights