Avoidable Pitfalls in Next Best Action Performance

In an omnichannel setup, finding the optimal returns of a next best action (NBA) suggestions program is complex, but critical to success. Demonstrating value to essential stakeholders, including sales and brand managers, operations analysts, IT professionals, and others, is imperative to align with their omnichannel objectives. At the same time, implementation teams need to ensure data availability and harmonized processes across multiple tools. This infographic showcases key challenges, common pitfalls and proposed solutions to generate envisoned impact for Omnichannel Next Best Actions.