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    Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

    We’re proud to have been named a Leader in the Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Report. Everest Group classified ...

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    From Chaos to Cohesion
    The Use of Natural Language Processing in Literature Reviews

    The Use of Natural Language Processing in Literature Reviews

    Literature reviews are a crucial part of life sciences research. They can reveal gaps in the existing research, provide information on unmet needs, and inform new market strategies. Even regulatory bodies rely heavily on literature reviews to help shape clinical guidelines and evaluate the effectiveness of treatments through statistical processes such as network meta-analysis. But there’s a catch ...
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    Orchestrating Omnichannel Measurement Approaches for Enabling Outcomes-Driven, Personalized Campaigns

    Orchestrating Omnichannel Measurement Approaches for Enabling Outcomes-Driven, Personalized Campaigns

    In the life sciences industry, traditional measurement tactics are falling short. They cannot address the complexities of the modern customer journey. The surge of digital channels and evolving customer behaviors are driving this difficulty. So how do you respond? This white paper redefines how life sciences companies approach omnichannel measurement. Authored by industry leaders Vandana Singh ...
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    Embedded Analytics

    Embedded Analytics

    Despite generating data an unprecedented rate, many life sciences companies still suffer from a lack of context. They have the data, they just don’t know what it means in the bigger picture. That means missed opportunities and missed revenue. Life sciences companies are now relying on embedded analytics to solve that. Instead of multiple applications, modern analyses can be baked into a single ...
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