Effective roster management has long been an overlooked topic in Pharma commercial operations. In fact, in our 2016 Commercial Excellence Survey, we found that 46% of Pharma organizations ...
1 mins read
INTRODUCTION Pharmaceutical and life sciences companies are facing rapidly accelerating rates of disruption due to COVID-19, the new digital era, and traditional forces like new product launches and ...
6 mins read
Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...
6 mins read
As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins read
In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins read
In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
2 mins read
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