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Virtual Speaker

Virtual Speaker Programs Are Here To Stay

Top Three Reasons: Why Virtual Speaker Programs Are Here To Stay

Every year, many life sciences organizations host speaker conference events, or speaker programs, across the globe. These speaker programs are one of the most successful sales and marketing strategies used across the industry. For most companies, these events are a beacon of product launch announcements and promotion, executive networking (on technology, patient care strategies, and synergy avenues), and balanced information exchange between industry representatives. Key Opinion Leaders (KOL) and Healthcare Professionals (HCP) interact with one another to discuss relevant subjects such as therapy areas, drug development, clinical outcomes, patient population trends, and patient interests. The expected results of such events include appraising HCPs of the latest industry developments, educating them, and retaining them as customers, as well as new lead generation, and an overall increase in sales productivity and marketing ROI.

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