A recent survey published by the Journal of the American Medical Association (JAMA) revealed that pharma marketers spent $29.9bn to connect with the HCPs and patients in 2016 as compared to $17.7bn in 1997 – approx. 70% higher.1
The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various personal and digital channels.
The role of brand managers become critical as they focus on increasing customer engagement and drive better business outcomes. They thrive on understanding the potential customers' behavior and wanting to have complete visibility of the engagements across all channels. Therefore, having a tool that can help the marketers activate customer-centric marketing, empower them to use data more effectively, improve campaign outcomes, and enable quick, responsive marketing can be a game-changer.
Axtria implemented its cloud-based, next-gen Axtria CustomerIQ™ to facilitate customer-centric marketing for its client.
Read this illustration to know how Axtria helped a global pharma client implement a robust customer 360° marketing data mart and a multi-channel analytics solution to drive effectiveness in marketing efforts.
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1. “Medical Marketing in the United States, 1997-2016”: Published by the Journal of the American Medical Association in January 2019
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