All Insights Case Study Expand Market Share With Right Customer Targeting
Expand Market Share With Right Customer Targeting
Expand Market Share With Right Customer Targeting
Using hidden markov model to identify the right customers
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. Advanced analytics solutions play a vital role in identifying and targeting potential physician segments to drive sales and expand market share.
Read this illustration to know about Axtria’s self-serve tool, powered by advanced statistical models, for a leading pharma company, to evaluate its target market. The tool’s HCP segment-based insights helped understand and influence prescription behavior, calibrate and tailor subsequent promotions ensuring increased conversion rates and prescriptions in-line.
time to market
Reduced go-to-market cycle time with instant data to insights to promotional operations.
loyalists identified
Hyper-targeted promotions for the highest-ranking HCPs, which were contributing to over 20% of the product’s prescriptions.
Reduced cost, execution error, and customer attrition by executing fit-for-purpose promotional tactics.
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