Using hidden markov model to identify the right customers
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. Advanced analytics solutions play a vital role in identifying and targeting potential physician segments to drive sales and expand market share.
Read this illustration to know about Axtria’s self-serve tool, powered by advanced statistical models, for a leading pharma company, to evaluate its target market. The tool’s HCP segment-based insights helped understand and influence prescription behavior, calibrate and tailor subsequent promotions ensuring increased conversion rates and prescriptions in-line.
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