All Insights Case Study Expand Market Share With Right Customer Targeting

    Expand Market Share With Right Customer Targeting

    Cloud Products

    Expand Market Share With Right Customer Targeting

    Using hidden markov model to identify the right customers

    Expand Market Share With Right Customer Targeting

    Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. Advanced analytics solutions play a vital role in identifying and targeting potential physician segments to drive sales and expand market share.

    Read this illustration to know about Axtria’s self-serve tool, powered by advanced statistical models, for a leading pharma company, to evaluate its target market. The tool’s HCP segment-based insights helped understand and influence prescription behavior, calibrate and tailor subsequent promotions ensuring increased conversion rates and prescriptions in-line.

    The effort resulted in the following:
    InteractiveImmediate
    time to market

    Reduced go-to-market cycle time with instant data to insights to promotional operations.
     
    AdherenceTop tier
    loyalists identified

    Hyper-targeted promotions for the highest-ranking HCPs, which were contributing to over 20% of the product’s prescriptions.
     
    Promo ChannelsHigher promotions effectiveness
    Reduced cost, execution error, and customer attrition by executing fit-for-purpose promotional tactics.
     


    Download the free case study here.

    Contact us at insights@axtria.com with any questions.

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