Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. Advanced analytics solutions play a vital role in identifying and targeting potential physician segments to drive sales and expand market share.

Read this illustration to know about Axtria’s self-serve tool, powered by advanced statistical models, for a leading pharma company, to evaluate its target market. The tool’s HCP segment-based insights helped understand and influence prescription behavior, calibrate and tailor subsequent promotions ensuring increased conversion rates and prescriptions in-line.

The effort resulted in the following:

Immediate
time to market
Reduced go-to-market cycle time with instant data to insights to promotional operations.

 

Top tier
loyalists identified
Hyper-targeted promotions for the highest-ranking HCPs, which were contributing to over 20% of the product’s prescriptions.

 

Higher promotions effectiveness
Reduced cost, execution error, and customer attrition by executing fit-for-purpose promotional tactics.

 

Download the free case study here.

Contact us at insights@axtria.com with any questions.