All Insights Case Study Expand Market Share With Right Customer Targeting

    Expand Market Share With Right Customer Targeting

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    Expand Market Share With Right Customer Targeting

    Using hidden markov model to identify the right customers

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    Expand Market Share With Right Customer Targeting

    Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. Advanced analytics solutions play a vital role in identifying and targeting potential physician segments to drive sales and expand market share.

    Read this illustration to know about Axtria’s self-serve tool, powered by advanced statistical models, for a leading pharma company, to evaluate its target market. The tool’s HCP segment-based insights helped understand and influence prescription behavior, calibrate and tailor subsequent promotions ensuring increased conversion rates and prescriptions in-line.

    The effort resulted in the following:
    InteractiveImmediate
    time to market

    Reduced go-to-market cycle time with instant data to insights to promotional operations.
     
    AdherenceTop tier
    loyalists identified

    Hyper-targeted promotions for the highest-ranking HCPs, which were contributing to over 20% of the product’s prescriptions.
     
    Promo ChannelsHigher promotions effectiveness
    Reduced cost, execution error, and customer attrition by executing fit-for-purpose promotional tactics.
     


    Download the free case study here.

    Contact us at insights@axtria.com with any questions.

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