Axtria's Participation in The MedTech Conference 2022

Axtria is proud to participate in The MedTech Conference 2022. Scheduled from October 24-26, 2022, at the Boston Convention and Exhibition Center, The MedTech Conference brings the top executives and innovators from the medtech industry together to explore critical topics and share visions for the future. This conference is a homecoming for the global medtech community and an incubator for the ideas, partnerships, and innovations that lead to a healthier world.

We are excited to invite you to our exhibit booth (#611) to discuss your business goals and challenges. Our SMEs and leaders will be onsite, looking forward to helping you transform your business.

We understand that the medtech industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and plays host to a dynamic customer and product portfolio. Due to its underlying complexities, the end-to-end commercial process can be under-rewarding. Meticulous planning, communication, and sales operations execution are critical to ensure commercial excellence in the medtech industry. Explore how Axtria’s medtech solutions, powered by AI/ML product suites, can enable end-to-end planning and operations workflows, motivate rep behavior, fuel productivity, and drive business growth

Meet us at our Exhibit Booth No. 611.

October 24-26, 2022, Boston Convention and Exhibition Center, Boston, Massachusetts

Click here to learn more about The MedTech Conference 2022

Meet Our Leaders In-person


Vikas Jain
Principal, Axtria

Vikas brings over 17 years of experience in concept-to-commercialization in medtech. He has guided medtech companies across R&D, Manufacturing, Supply Chain, Q&R, and Commercial Operations and has enabled development & commercialization of medical devices across a range of domains. Vikas has a unique combination of expertise, including consulting, technology enablement, customer success, revenue enablement, and executive leadership. Through his leadership, he has transformed several organizations’ global R&D, quality & regulatory, sales, services, and operations functions.

Cathy Counsell

Cathy Counsell
Principal, Axtria

Cathy has a proven ability to assemble and lead top-performing teams with above-goal performance measured by business impact and level of innovation achieved. She’s a key contributor in connecting clients, partners, and colleagues across divisions and countries to deliver high-impact, innovative solutions. Her experience spans the commercial sales, marketing, and operations value chain focused on strategy, business intelligence, advanced analytics, innovation, and multi-channel marketing.

Jason Stephani

Jason Stephani
Principal, Information Management, Axtria

With 25+ years in the life sciences industry, Jason brings a combination of field sales, commercial planning, and management consulting experience across the commercial operations value chain. His areas of expertise include sales operations, business intelligence, advanced analytics, data management, and strategy execution.


Ashok Deshpande
Principal, Axtria

Ashok has more than a quarter century of proven experience across the globe, focusing on client relationships and their success. His expertise spans multiple industries and is unparalleled in the life sciences medtech space, where time and again, he delivers rock-solid excellence for clients in the commercial, product development, operations, and technology areas.

Discuss your business needs and challenges with us.

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Get in touch with us at for any questions or queries.

Learn more about our integrated product ecosystem

Axtria DataMAxTM is the next-generation global cloud-based commercial Life Sciences data management product enabling accelerated actionable business insights from trusted data.

Axtria SalesIQTM is the leading sales planning and operations solution for the global life sciences industry that enables effective and motivated sales teams resulting in higher commercial success.

Axtria InsightsMAxTM is a cloud-based, unified analytics product built for the Life Sciences industry, with a rich reusable library of data preparation capabilities and analytics models across sales, marketing, payer, patient, and trade domains.

Axtria CustomerIQTM is the most advanced next best action-driven customer engagement solution for life sciences that formulates effective omnichannel interactions for customers to optimize commercial activity.

Learn more about our work and thought leadership

Alignment And Roster Management For A Leading Diagnostics Company
Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time
MedTech As A Service: How Subscription-Based Selling Will Play A Role In The Future Of MedTech
Seven Baseline Setting Approaches During Pandemics And Other Events
The Rise of Digital Therapeutics (Part 1)
Challenges Faced by Digital Therapeutics Developers (Part 2)
Addressing Data Challenges in MedTech
Laboratory Information Systems: Transforming The Way Medical Device Companies Do Business

Axtria’s HEOR/RWE Capabilities

What Is Unique About Axtria’s Health Economics & Outcomes Research (HEOR)/Real-World Evidence (RWE) Capabilities?