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Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024
We’re proud to have been named a Leader in the Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Report. Everest Group classified ...
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Channel Design
![Is Channel ROI Dead?](https://insights.axtria.com/hubfs/Axtria-2023/solutions/Axtria-Insights-CS-increasing-marketing-roi-by-10-percent-enabled-with-ai-ml-driven-data-insights%20%281%29.jpg)
Is Channel ROI Dead?
From broadcasting a series of monologues at ‘easy’ customers in order to sell products, to having an engaging and effective dialogue with fairly ‘complex’ targets to make meaningful connections – marketing has definitely come a long way. The touch point with the customer no longer ends when the store closes. The ‘purchase model’ has become very complex. The reality is it’s no longer about a ...