Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

From broadcasting a series of monologues at ‘easy’ customers in order to sell products, to having an engaging and effective dialogue with fairly ‘complex’ targets to make meaningful connections – marketing has definitely come a long way. The touch point with the customer no longer ends when the store closes. The ‘purchase model’ has become very complex. The reality is it’s no longer about a ...