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    Data Science

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Decoding AI Hallucinations: Unmasking the Illusions of Generative AI

        Decoding AI Hallucinations: Unmasking the Illusions of Generative AI

        The term “hallucination” has gained prominence as a fascinating yet challenging aspect of generative artificial intelligence (AI). A hallucination in this context refers to a model’s output ...

        5 mins read
        Humanizing The Artificial Intelligence Foundation For Success

        Humanizing The Artificial Intelligence Foundation For Success

        Life sciences enterprises across the globe are turning to artificial intelligence (AI), recognizing it as one of the most prominent technological investments right now. AI has taken the ...

        6 mins read
        AI/ML Trends Taking The Life Sciences Industry By Storm

        AI/ML Trends Taking The Life Sciences Industry By Storm

        In these unprecedented times, the value of data science is clear, especially in the pharma and life sciences industries. The emergence of data science has brought access to technologies ...

        5 mins read
        Two of the Great Learning Opportunities at PMSA 2019: Axtria’s Pre-Conference Tutorial and the PMSA Panel Discussion

        Two of the Great Learning Opportunities at PMSA 2019: Axtria’s ...

        In addition to Axtria’s presentations and posters (mentioned in our first blog on Write the Future of Analytics with Axtria at PMSA 2019), Axtria is also leading one of the pre-conference ...

        2 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

        5 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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