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  October 2024
  
  GenAI for value creation, Gartner Hype Cycle 2024, future of integrated evidence planning, and more.
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Connell Drive, 5^th & 6^th Floor,
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United States

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The Role AI Is Playing In Healthcare Patient Adherence

The Role AI Is Playing In Healthcare Patient Adherence

As per a systemic review1 published in Annals of Internal Medicine, assessing the impact of interventions to improve adherence, it was found that about half the medications prescribed for ...

4 mins read

BE THE (MEDICARE) STAR!!

BE THE (MEDICARE) STAR!!

Improving the quality of care and services to patients and enrollees is one of the key imperatives of Affordable Care Act (ACA). Several initiatives and measures have been put in place to ...

2 mins read

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

4 mins read

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

4 mins read

Improving Targeting and Call Planning for the Changing Pharma Landscape

Improving Targeting and Call Planning for the Changing Pharma Landscape

As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

5 mins read

Infographic: 5 Keys to Effective Call Planning for Pharma Sales

Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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Axtria Webinar: Sales Targeting and Call Planning

Axtria Webinar: Sales Targeting and Call Planning

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

1 mins read