Axtria Blogs

Insights

Crucial HEOR Analysis and Insights for the Cardiovascular Community

There are numerous drugs on the market to lower cholesterol and ultimately reduce cardiovascular risk. Drugs in the statin class, like Lipitor® and Zocor®, are generally effective and economical since many of them are generic. While statins help many patients reduce their cholesterol, there are individuals who experience side effects that prevent them from taking statins altogether or at a high-enough dose1.

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Experience data-driven insights @ Dreamforce 2016!

It’s now less than few weeks until the world’s largest software industry conference begins! Yes, Dreamforce is just around the corner, and we are delighted to announce our participation.  Browsing through the latest agenda, it’s promising to be yet another incredible week of learning and fun, and we’re really excited to be part of it again.

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Drive timely, relevant and valuable engagement with Axtria Triggers

As it becomes increasingly more difficult for Sales Representatives to gain access to physicians, the need for timely, relevant and value-focused engagement is now more important than ever. 

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Axtria - Gold Sponsor of Veeva Commercial Summit 2016

We are proud to announce our Gold sponsorship for the upcoming Veeva Commercial Summit - one of the largest events dedicated to commercial and medical affairs solutions for the life sciences industry. The summit will take place in Philadelphia between 8th to 10th June where over 1,000 life sciences professionals and Veeva experts will participate to learn, connect, and share valuable insights on industry trends and best practices.

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How data can be used to run e-commerce companies better-Part 1

After spending a fair bit of time speaking to a lot of my friends and ex-colleagues who either run e-commerce companies or work in them and providing honorary advice to quite a few, I have come to the stark realization that a lot of the good, "old world" analytics is not being fully utilized in the "new age" e-commerce companies. A simple case in point is the "recommendation engine". While the world is agog with praise for the beauty of the "recommendation engines" which based on the product that you select in your cart, comes up with a "basket" of associated, recommended products, we fail to realize and acknowledge that the buying behavior of an individual is not an instantaneous phenomenon.

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