Pharma Commercial Analytics

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      This blog is based on the guest post, "How has COVID-19 Accelerated the Need for Effective Physician Outreach?” featured in the December 2020 edition of BW Wellbeingworld. Click here to ...

      4 mins read

      States Feeling Budget Pressures Due to Expanding Medicaid Enrollment Economic recession effects induced by state and local public policy responses to the COVID-19 pandemic (according to the ...

      5 mins read

      What Should the Pharma Industry Learn from the 2020 Elections? 1.1 Current State of Party Control of the White House and Congress The November 2020 elections for President, Senate, and ...

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      “Few economists expect the third quarter’s growth to persist.”1 “11.4 million jobs replaced, of the 22 million lost in March and April.”2 “Many of those who lost jobs are struggling to find ...

      7 mins read

      Long-Term Changes Brought on by COVID-19 There has been much written of late about the effects of COVID-19 on the pharma industry, such as articles published by Axtria (see various posts on ...

      5 mins read

      Importation of Price Controls on Medicare Part B and D Drugs – Interpretation and Implementation The Trump administration recently announced through an executive order that the cost of ...

      8 mins read

      Choosing Between Food and Medicine The COVID-19 induced recession has taken another ominous turn as the Census Bureau recently reported that almost 30 million Americans responded in a ...

      6 mins read

      Many in the pharma industry currently fear that the broad use of price controls, once thought of as being theoretical and a remote possibility, is now an inevitability. This author has ...

      6 mins read

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

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