Axtria Blogs

Pharma Sales Management

shutterstock_341488745-1

Implementing a successful global market segmentation & targeting strategy

This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy in the life sciences industry. The upside of a standardized S&T strategy has been discussed in detail in the first blog of this series. This second blog focusses on the components of a global S&T strategy needed for its success and dives into some best practices for implementation.

Read More
Segmentation & Targeting

How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the inherent challenges and why companies need a standardized approach and its benefits.

Read More
Direct and Indirect influence of Key Account Managers in Pharma Sales

Measuring Direct and Indirect Influence of Account Managers

As part of Axtria’s exciting presentation lineup, David Wood, Senior Principal, and Shubham Lahoti, Associate Director, will be presenting on the topic of “Measuring Direct and Indirect Influence of Account Managers”.

Read More

Let Us Show You What Axtria’s 

Solutions Can Do For You