Blogs: Life Sciences Industry Insights | PMSA 2015

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  Unraveling the Potential of Data Fabric: A Cutting-Edge Paradigm in Pharma Data and...
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  Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings...
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  Navigating the Pharma Commercial Models for Rare Diseases
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Industries
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  Software that delivers life sciences data to insights to planning to operations.
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  The Power of Customer Centricity: Building a Customer-Focused Business
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  Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
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  Should Pharma Companies Care About New-to-brand Prescriptions?
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  Infographic
  
  Is Your Life Sciences Commercial Data Ecosystem Up to Par?
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- Customer Success Stories
  
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  Driving $25 Million Impact with a Data Science and Analytics Center of Excellence
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  Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
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  Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5...
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  Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement
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  Winning for Cancer Patients with Purpose and Perseverance
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  How to Build a MedTech Targeting Plan with Overlapping Field Forces
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  “Walk the Talk” - Manish Mittal's Leadership Insights in The Edge Newsletter by...
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  Seven Pillars of GenAI for Enterprise-level Value Generation
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Connell Drive, 5^th & 6^th Floor,
Berkeley Heights, NJ 07922
United States

+1-877-929-8742
connect@axtria.com

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Market Assessment in Oncology Using APLD

Market Assessment in Oncology Using APLD

At the PMSA annual conference, Axtria’s Sudeep Saha and Celgene’s Jennifer Maurer shared an approach that demonstrated how to use patient-level data in a robust way to estimate market ...

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Measuring Direct & Indirect Influence of Account Managers

The pharmaceutical marketing landscape has been changed significantly by the emergence of various types of “health systems”, variously known as ACOs, IDNs, IHNs, etc. These organizations ...

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Axtria Gold Sponsor for 2015 Pharmaceutical Management Science ...

After an overwhelming response to the Axtria’s presence last year, we are pleased to announce Axtria’s Gold Sponsor support for this year’s Pharmaceutical Management Science Association ...

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Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

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Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

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Improving Targeting and Call Planning for the Changing Pharma Landscape

Improving Targeting and Call Planning for the Changing Pharma Landscape

As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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Infographic: 5 Keys to Effective Call Planning for Pharma Sales

Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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Axtria Webinar: Sales Targeting and Call Planning

Axtria Webinar: Sales Targeting and Call Planning

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

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