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    Promotion Channels

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Evolution of Marketing-Mix Methodologies to Account for Managed Care Dynamics

        Evolution of Marketing-Mix Methodologies to Account for Managed Care ...

        Overview of Current Market-Mix Methodologies For over 25 years, the pharmaceutical industry has relied on marketing-mix (MMx) analyses to measure the effectiveness of their promotional ...

        7 mins read
        Assessing Interaction Among Promotion Channels to Accurately Measure Marketing ROI

        Assessing Interaction Among Promotion Channels to Accurately Measure ...

        Today’s increasingly digital society is causing an evolution in pharma marketing strategies. Numerous digital channels have sprung up due to technological advancements, and they are ...

        5 mins read
        Axtria PMSA Webinar - Promotion Response Modeling

        Axtria PMSA Webinar - Promotion Response Modeling

        With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this time on their Virtual ...

        1 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

        Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

        4 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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