Episode 11: The Importance of Finding the Right Patients for the Specialty Therapy Market

Randy Risser is a Principal at Axtria with over twenty years of consulting and client service experience. He explains why drug manufacturers are finding patients and why it has become so essential and dives into the issues pharma companies will face regarding product commercialization. Tune in as we talk about the foundational elements that executives can put in place to meet customer needs and the requirements related to data and analytics to help manufacturers find the right patients.

In This Episode, We Cover:

• [02:30] Why drug manufacturers are finding patients and the reasons it has become so crucial for them.
• [07:35] The issues pharma companies will face when it comes to product commercialization.
• [09:00] The foundational elements that executives can put in place to meet customer needs.
• [12:20] The requirements related to data and analytics when it comes to finding the right patients.

Key Takeaways:

• Innovation in pharma has resulted in specialty therapies targeted towards small patient populations for particular conditions.
• Finding patients is one of the key challenges for drug manufacturers.
• Finding patients requires a deep understanding of the disease state, smart use of patient-level data, and the analytics to drive insights and decide on actions.
• Benefits help enable companies to become more patient-centric and customer-focused.