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      Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

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      Empowering Life Sciences with Agentic AI
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      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

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      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

      A Patient Analytics Use Case Learn More
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      Driving Omnichannel Transformation with Incentive Compensation

      Driving Omnichannel Transformation with Incentive Compensation Learn More

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      2024 US Incentive Compensation Benchmarking Study

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      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

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      From Chaos to Cohesion: The Power of Productized Marketing

      From Chaos to Cohesion Learn More
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      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors Learn More

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      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

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      GenAI powered solutions
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      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

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      The Inflation Reduction Act and Its Implications on Real-World Evidence

      The Inflation Reduction Act and Its Implications on RWE Learn More
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      Software that delivers life sciences data to insights to planning to operations.

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    • Ignite Webinar Series

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      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

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      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
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      2025 Customer Engagement Planning and Execution Benchmarking Study

      Benchmarking Study 2025 Customer Engagement Planning and Execution Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

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      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

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      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

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      Decoding Data Democratization

      Decoding Data Democratization Learn More
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      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

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      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

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      10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

      Building a custom marketing mix (MMx) solution Learn More
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      Last-Mile Connectivity for AI-Driven Decision-Making

      Last-Mile Connectivity for AI-Driven Decision-Making Learn More

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      Personalized Diabetes Care with GenAI-Powered Coaching

      Personalized Diabetes Care with GenAI-Powered Coaching Learn More

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      Transforming Diabetes Care with AI-Powered Patient Identification

      Transforming Diabetes Care with AI-Powered Patient Identification Learn More
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      Podcast

      AI in Pharma is here; now go back to basics!

      AI in Pharma is here Learn More

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      Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

      Reimagining The Future of Pharma Customer Engagement Learn More

      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
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      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

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      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
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      Media Wall

      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

      Axtrias Agentic AI Platform Delivers Speed Power and Freedom of Choice Learn More

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      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences Learn More

      Media Wall

      Axtria unveils transformational Agentic AI platform for life sciences companies

      Axtria unveils transformational Agentic AI platform for life sciences companies Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

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      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
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      Axtria Inc. 300
      Connell Drive, 5th & 6th Floor,
      Berkeley Heights, NJ 07922
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    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


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    Axtria Collective December-01

    It is the season of joy and festive cheer! From our Axtria family to yours, we wish you happy holidays!

     

    We are thrilled to announce that Axtria has been recognized as the leader in Frost & Sullivan's inaugural Pharmaceutical Commercialization Solutions and Services Industry Radar Report. You can access the full report below.

    This edition also features Axtria's 2024 Incentive Compensation Benchmarking Studies for the US and Global (Ex-US) markets to help you plan for the upcoming year. Also, discover how Axtria is leveraging GenAI to improve patient outcomes and how Integrated Evidence Planning is driving innovation in the life sciences industry.

     

    Happy reading!

    FEATURED CONTENT

    Axtria Collective December-04

    2024 Incentive Compensation Benchmarking Studies

    The field force is the most critical customer engagement channel for pharmaceutical companies. However, to perform at their best, they need the right motivation. That’s where a well-designed incentive compensation (IC) plan becomes critical. It acts as a strategic lever to align efforts with business impact. Axtria’s 2024 IC Benchmarking Studies (US and Global) provide IC leaders with valuable insights and best practices to build IC plans that inspire, empower, and deliver. Download now.
    2024 US IC Benchmarking Study
    2024 Global (Ex-US) IC Benchmarking Study

    KNOWLEDGE STREAM

    Axtria Collective Banner November-06 1

    Harnessing the Power of Gen AI to Improve Patient Outcomes & Treatment Plans

    In an interview with Fintech TV, Jassi Chadha, President and CEO of Axtria, discusses how generative AI is revolutionizing healthcare by improving patient outcomes and optimizing treatment plans. He explains how this technology helps pharma companies personalize care with advanced data analysis and predictive insights, paving the way for a smarter, more patient-focused future.
    Watch Now

    SPECIAL REPORT

    Frost & Sullivan’s Pharmaceutical Commercialization Solutions and Services Industry Radar Report

    Axtria was named the leader in Frost & Sullivan's inaugural Pharmaceutical Commercialization Solutions and Services Industry Radar Report. Companies were evaluated using two indices: Growth Index (GI) for performance and strategy execution and Innovation Index (II) for developing globally relevant, customer-focused solutions addressing disruptive megatrends. Get complimentary access to the full report here.
    Download Now

    UPCOMING WEBINAR

    Ignite Webinar 4 banner

    Understanding Key Trends Transforming Pharma Commercial Model Design

    Join us on Thursday, January 16, at 1:00 PM ET for our upcoming Axtria Ignite webinar, where we’ll discuss how pharmaceutical companies are approaching the emerging trends that are transforming the industry and how they are evolving their commercial model design to maximize performance.
    Register Now
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    LEADERS' PERSPECTIVES

    AC_Oct_Shikha_Singhal_Profile

    Generative AI: Revolutionizing Diagnostics and Personalized Care

    Generative AI is redefining what’s possible in healthcare. This article, written by Shikha Singhal, Principal of Data Science at Axtria, explores how MedTech companies are leveraging GenAI to improve diagnostic accuracy, detect diseases earlier, and deliver tailored treatments that optimize patient outcomes.
    Read More

    TIMELESS INSIGHTS

    Blog_Icon_new

    The Role of Integrated Evidence Planning in Biopharma Innovation

    Integrated Evidence Planning (IEP) is essential for driving biopharma success by aligning evidence generation across the drug development process. This article demonstrates how Axtria’s IEP framework helped a small pharma client successfully launch a medical device, showcasing the value of real-world evidence, economic modeling, and effective evidence communication in shaping market access strategies.
    Read More

    NEWS CAPSULE

    PMSA 2025 Global Summit

    Axtria proudly announces its Gold Sponsorship at the upcoming PMSA 2025 Global Summit, which will be held from February 4 - 6, 2025 in Hyderabad, India. Join us for engaging discussions offering valuable insights from our subject matter experts.
    Read More

    Axtria at the New York Stock Exchange

    A proud moment at the NYSE! Our CEO, Jaswinder Chadha, joined Judy Shaw on her show, NYSE Floor Talk, to discuss Axtria's journey of growth and innovation. With GenAI and advanced analytics, we’re enabling pharmaceutical companies to innovate faster, enhance therapy access, and achieve commercial success, all while improving patient outcomes.
    Watch Now
    Check out more editions of The Axtria Collective

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