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      The Evolution and Future of Integrated Evidence Planning

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      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

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      2024 US Incentive Compensation Benchmarking Study

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      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

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      The Evolution and Future of Integrated Evidence Planning

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      The Inflation Reduction Act and Its Implications on Real-World Evidence

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      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

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      2025 Customer Engagement Planning and Execution Benchmarking Study

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      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

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      AI in Pharma is here; now go back to basics!

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      Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

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      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
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      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

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      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

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      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

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      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences Learn More

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      Axtria unveils transformational Agentic AI platform for life sciences companies

      Axtria unveils transformational Agentic AI platform for life sciences companies Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

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      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

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      Axtria Inc. 300
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      Berkeley Heights, NJ 07922
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    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
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    +1-877-929-8742
    connect@axtria.com


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    Axtria - Ingenious Insights
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    Axtria Collective Oct 2024

    Welcome to the Axtria Collective!

     

    This edition features an on-demand webinar on GenAI-based value creation, Axtria's Environmental, Social, and Governance (ESG) 2024 report, and a white paper on the evolution and future of integrated evidence planning. You’ll also find articles on GenAI's transformative impact on the life sciences industry and get complimentary access to the "Gartner® Hype Cycle™ for Life Science Commercial Operations, 2024" report.

     

    Happy reading!

    FEATURED CONTENT

    Axtria_Collective_Banner_May_2024-03-1

    The Evolution and Future of Integrated Evidence Planning

    Our latest white paper, authored by RWE experts from GSK, Novo Nordisk and Axtria, explores the most recent innovations in Integrated Evidence Planning (IEP). As treatments evolve, IEP brings a fundamental shift for biopharma companies in their pursuit of improving patient outcomes. Learn how industry pioneers are using IEP along with real-world data and AI across a variety of use cases.
    Download Now

    SPECIAL REPORT

    Gartner® Hype Cycle™ for Life Science Commercial Operations, 2024

    We’re proud to be recognized for six technologies in the Gartner® Hype Cycle™ for Life Science Commercial Operations, 2024. This report tracks key technology trends, maturity levels, and adoption rates, enabling life sciences organizations to evaluate and prioritize technologies that align with their vision and enterprise goals. Get complimentary access to the full report here!
    Download Now

    IGNITE WEBINAR

    Ignite-Webinar-Series-Episode2-Banner-Image

    Going Beyond Pilots: Implementing GenAI for True Value Generation

    While many life sciences organizations are experimenting with GenAI, scaling and deploying these solutions remains challenging for most of them. In this on-demand webinar, Axtria leaders discuss the future of GenAI-based value creation, the seven pillars of GenAI success, and a framework for driving enterprise-level value.
    Watch Now

    INDUSTRY PRIMER

    Customer Centricity

    Power of Customer Centricity

    Customer centricity is a key strategy for long-term business success. This article explains why businesses should place customers at the center of all business decisions, how to create a customer-centric strategy, and how this approach can be applied for life sciences companies.
    Learn More

    ESG REPORT 2024

    ESG Report 2024

    Progress through Partnerships

    Axtria's 2024 ESG report highlights our commitment to sustainable growth. The report details initiatives that reduce environmental impact, foster a supportive workplace culture, and ensure ethical business practices. Download the report to learn how Axtria is making a difference globally.
    Download Now
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    LEADERS' PERSPECTIVES

    TAC_LP_Oct24

    Seven Pillars of GenAI for Enterprise-Level Value Generation

    Authored by Axtria thought leaders and featured in Pharmaphorum, this article introduces the "Seven Pillars" framework for maximizing Generative AI’s enterprise-level impact in life sciences. Discover how each pillar - from data strategy to responsible AI - fuels growth and innovation.
    Read More

    TIMELESS INSIGHTS

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    Shaping the Future of Pharma Innovation With GenAI

    From accelerating drug discovery to optimizing clinical trials, the potential for GenAI to reshape pharmaceutical operations is vast. Learn how GenAI is transforming the life sciences industry by driving technical innovation and business growth, instilling a sense of optimism about the future.
    Read More

    NEWS CAPSULE

    Axtria Showcases AI-Powered Innovations at PMSA 2024 Fall Symposium

    The PMSA 2024 Fall Symposium, held in Chicago on October 3-4, 2024, brought together industry leaders, researchers, and academics to explore the transformative impact of AI in healthcare. Axtria’s experts, alongside client partners, led insightful presentations and discussions, showcasing advanced AI-driven solutions and strategies tailored for the pharmaceutical industry.
    Read More

    Interactive Panel Sessions at NEXT Pharma CX & AI Summit

    On October 22-23, 2024, in Vienna, Austria, NEXT Pharma CX & AI Summit featured two interactive panels hosted by Axtria experts with global pharmaceutical leaders. The sessions featured insights on enhancing commercial excellence and optimizing customer journeys with AI and data-driven insights.
    Read More

    Reuters Pharma Customer Engagement USA Summit

    We had an incredible time at the Reuters Events Pharma Customer Engagement USA 2024 Conference in Philadelphia! The event brought together over 350 pharma leaders from the commercial, marketing, medical affairs, and data sectors to discuss and innovate on customer engagement strategies. We also hosted a well-attended workshop, "Reimagining the Customer Engagement Model in a Transformed and Integrated Health System Environment."
    Read More
    Check out more editions of The Axtria Collective

    PRODUCTS

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