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Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024
We’re proud to have been named a Leader in the Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Report. Everest Group classified ...
Data-Driven Customer Journey Design Using Bayesian Network Methodology
Patients and healthcare providers have become embedded in a media ecosystem characterized by strong competition for attention. For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis. A Bayesian Network methodology allows this via a data-driven customer journey analysis. Bayesian networks provide information on the next best ...