The Pharmaceutical industry is experiencing greater change than ever before. The rise of digital, a shift from volume-to-value and a changing regulatory environment has truly transformed the landscape. The market calls for new insights, new approaches and new ways of thinking.
An explosion of data is occurring across areas of the business.
When it comes to running a sales team, the Incentive Compensation Program is probably the most powerful weapon you have in the arsenal.A well designed IC plan holds the keys to aligning sales efforts across the..
"Incentive compensation has shifted from being an operational overhead to the most significant enabler of my sales strategy..."
- Sales VP, A leading global firm
The cloud has changed the industry - driving agility, flexibility and modern innovations such as mobile, social and digital. You have moved your CRM to the cloud, but what about your sales operations platforms?
Can you technology-proof your commercial operations, and bring sales into the 21st century?
The journey from being a patient centric organization to a patient preferred organization is significant. Deeper and faster commercial insights are necessary to drive this transformation.
"We now have access to more data than we’ve ever had before. Using it to answer key business questions is critical to success."
- Analytics Leader, Global Top 10 Pharma
From widespread detailing to outcome-focused engagement, the shift from volume to value has truly transformed the selling dynamic in the Pharma industry. This new market environment calls for new insights, new approaches and new ways of thinking.
"We have had to fundamentally rethink our approach to stay competitive and future-proof how we go to market..."
- Commercial Ops VP, Global Top 10 Pharma
The Pharmaceutical industry is experiencing greater change than ever before. The rise of digital, a shift from volume-to-value, and a changing regulatory environment has truly transformed the landscape. The market calls for new insights, new approaches, and new ways of thinking.
"Digital is definitely a focus area for us right now, but let’s be realistic, it will be a while before it overtakes..."
- Brand Marketing Director, US Top 5 Pharma
In today’s fast-paced commercial environment, the winners are those able to leverage business intelligence (BI) to make smarter decisions, faster than the competition.
However, in too many organizations, decisions are still based on gut-feel and intuition, rather than BI. This is due to the organizations’ inability to keep up with demand for new information and analytics. One of the most effective ways to satisfy this demand is to set up a modern SSBI environment.