Optimizing Pharma Promotion: Harmonizing Long-Term Strategy with Short-Term Agility through Agentic Intelligence

Pharmaceutical promotion plans have evolved from annual, static planning to a dynamic, always-on model that demands agile responses and continuous optimization. In this webinar, we explore the distinct but interconnected roles of long-term marketing mix modeling (MMX), mid-term dynamic omnichannel targeting, and short-term Next Best Action (NBA) strategies. Each approach brings its own measurement model and optimization needs—but true value lies in their working together seamlessly.

We'll also examine the critical role of continuous measurement and rapid-cycle analytics, highlighting how marketers can unlock incremental impact through quarterly or even monthly adjustments. Finally, we delve into the transformative potential of AI—specifically Agentic AI—in evolving the marketeer experience from passive tool usage to active, intelligent collaboration. As AI matures, the marketer’s role is shifting from operator to strategic orchestrator, with AI acting as a co-pilot.

Join us to understand where the industry is headed and how to align your strategies across time horizons using the latest technologies.